For every sporting event, concert, or special event program, ticket exchanges offer so-called bargain deals to customers. Since everyone is eager for a good deal on any purchase, they will spot an online deal and go for it. This is the most natural impulse any purchaser follows. However, it is often times not the right one to follow.
Online or phone-in ticket exchanges offer immediate purchase options for customers. They act as “point of sale” brokers in much the same way as the box-office at the stadium or the theater. They display a listing of the ticket for a lower price than that offered at the box-office. Behind that is a fixed asking price. That fixture includes variable handling fees that boost the asking price beyond the supposed value of the listing. For example, listing a gameday ticket for $50 will attract immediate attention. The customer will end up paying the asking price which includes all the fees including those the broker makes his money from. The fees and surcharges for these “bargains” end up hidden within a lot of fine print most people gloss over out of habit. This makes that $50 ticket cost an extra $30, $40, $50, or even more.
By contrast, a no-fee ticket broker will charge a higher up-front listing for an event ticket. However, once that listing is fixed, that is the only cost involved in the purchase. A $75 no-fee ticket ends up costing less overall than a $50 ticket with $50 in fees and charges attached to it. The client ends up saving $25, a better bargain than the so-called “bargain deal”.
It becomes readily apparent to the discerning customer that the fixed no-fee event ticket is the far better deal. The only thing required to find these deals is to follow …Read More »