Amazon sales are always happening, but finding a good deal can feel like a needle in a haystack, especially since there are so many products to sift through. But, that’s where our shopping experts at NBC Select come into play: we do the hard work for you.

To help you start the year off, we’ve rounded up some of the best sales on Amazon. Below, find some top deals, including past recommended brands, NBC Select staff favorites or bestsellers.

Amazon Basics: Save up to 20% off on beauty and grooming products 

Amazon Basics has beauty and grooming products like face moisturizers (currently 20% off), women’s razor refills (currently 20% off), mouthwash (currently up to 15% off) and more.

Books: Save up to 55% off best-selling books

Right now, find a variety of best-sellers across various genres on sale — including cookbooks, children’s books, romance novels and more.

Zinus: Save up to 43% on mattresses from Zinus

Known for selling affordable mattresses on Amazon, Zinus products consistently get high ratings. The brand offers sizes and depths to meet different mattress needs, couches and even dog beds.

Colgate: Save up to 36% off whitening products

Colgate’s whitening strips are some of the top-selling products on NBC Select during Black Friday and Prime Day sales and come dentist-recommended as one of the best toothpaste brands. Along with strips, Colgate’s whitening offerings include toothpaste, mouthwashes, toothbrushes and more — all currently on sale.

Fitbit: Save up to 38% off fitness trackers

Gadgets from this NBC Select editor-loved brand have made our lists of best fitness trackers and best smartwatches of 2024.

Brita: Save up to 35% off water filters

Brita is best known for its highly rated water filter pitchers, but the brand also makes filtered water bottles and sink filters — all currently on sale.

Why trust NBC Select?

Bethany Heitman is a contributor at NBC Select and a journalist who regularly covers beauty, home and lifestyle.

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