6 Biggest Summer 2025 Beauty Trends: Makeup, Skin, Product Trends

Sheer formulas, unexpected fragrances…sunscreen is officially better than ever. Whether you prefer a glowing SPF oil like Supergoop’s latest launch or a mineral sunscreen with skincare benefits, you’re (literally) covered.

“There is a huge draw to mineral sunscreens right now,” says West, who adds that these formulas can be ideal for those with sensitive skin. “It can be hard to find ones that do not have a white cast that you have to really work into skin, but they do exist.” One she loves? The latest from Augustinus Bader, which has SPF 50 and the brand’s signature TFC8 ingredient complex.

Another rec from West, this ultra-sheer mineral sunscreen works on all skin tones and features bonus skincare ingredients like hydrating squalane and strengthening peptides.

This buildable liquid blush from Armani Beauty melts into skin for a natural-looking flush—and lasts up to 12 hours (yes, even in summer heat).

West loves this iconic tint from Benefit, which stays put and can be used on lips and cheeks.

With three shades of blush and a bronzer, this palette from NARS is a one-stop shop to look hot and bothered—in a very good way.

For colorful eyeshadows, you can never, ever go wrong with Dame Pat McGrath. These pigmented, shimmery shades are essentials for nights out this season and beyond.

Soft baby blue, deep denim, rich violet—this palette has every shade you need for an ocean-inspired eye look.

Eyeshadow sticks are having a moment, and make getting ready quick, easy, and practically foolproof. Go for a shimmery, mermaid-y shade like this one from Ilia to get on both trends at once.

Fruit-forward fragrance has been trending for a few years, and now it’s strawberry’s turn in the sun. Sweet but not cloying, scents like Miami Shake by Juliette Has a Gun, with notes of the berry and vanilla, are the perfect pick-me-up on a hot day.

Bodycare brand Iota teamed up with trendy berry brand Oishii for a fresh and fruity lotion and body wash. Best of all? They’ll last much longer than their viral (and pricey) fresh strawberries.

Fans of strawberry, pink sugar, and vanilla cream will have a hard time passing up this new body lotion from the drugstore go-to.

Pimple patches have a new buddy in these microcrystal covers from Rael, which are infused with vitamin C to help fade dark spots. Genius.

Korean sunscreens are elite, and this stick from the brand Abib is great to keep in your beach bag. It’s SPF 50+, water-resistant up to 80 minutes, and has oil-control powder to keep extra greasiness at bay.

This 2000s relic is new and improved: “Custom” pH-based hues for lips and cheeks are suddenly everywhere. Only now, the tech-y formulas are also packed with good-for-skin ingredients. A little frivolous? Yes. Loads of fun? Also yes.

Unlike a lot of pH-activated formulas that come in just one shade, Dior’s balm is offered in a whole range—all of which will look completely unique to you.

Milk Makeup already went viral for their squishy, long-lasting Jelly Tints—and now the little tube comes in a pH version. Brush on the peach stick, wait two minutes, then watch it transform into your personalized pink.