Chinese-owned e-commerce upstart Temu created its Tremendous Bowl debut on Sunday, an unofficial coming-out bash for an on-line buying app that’s climbed American obtain charts because its debut late past 12 months.

PDD Holdings Inc.’s support, which like Shein has received a track record for cut-rate pricing and rapidly delivery, ran two 30-second spots showcasing a fashionable shopper twirling and dancing to phrases like “Cha-ching! I feel so abundant, oh yeah.” PDD, previously known as Pinduoduo, said it is also giving away a complete of $10 million to people by using on the web sweepstakes.

Temu introduced in September and rapidly scaled Apple’s US app store. It’s now deemed a severe competitor to Shein, the speedy-vogue phenomenon which is also fired up American purchasers. But PDD, which programs to start Temu in Canada as before long as this month, presents a broader selection of items from pet provides to groceries.

Quite a few apps that take pleasure in preliminary achievement fade absent more than time as incumbent leaders ramp up competitive pressures. Owner PDD is recognized in China for making inroads into marketplaces less lined by key players like Alibaba Team Keeping Ltd., this sort of as reduced-income rural locations.

Acquiring its identify from “Team up,” Temu desires to replicate PDD’s social commerce model in North The usa. If it sustains its original momentum, the app could be a part of just a handful of Chinese-owned web expert services to have succeeded in the US, including Alibaba’s Aliexpress and ByteDance Ltd.’s TikTok.

Super Bowl spots like Temu’s “Shop Like a Billionaire” ordinarily cost thousands and thousands to generate and air, but lots of brand names have deemed them vital publicity around the decades. Sunday’s game involving the Philadelphia Eagles and Kansas City Chiefs was expected to draw tens of tens of millions of viewers. The Temu advert ran 2 times on Sunday, through the very first and third quarters.

“Through the most significant phase probable, we want to share with our individuals that they can shop with a sense of independence simply because of the value we present,” PDD mentioned in a assertion.

By Jane Zhang

Understand extra:

Shein’s New Rival, Described

Pinduoduo is a big in China but comparatively unknown in America. It is on the lookout to adjust that with a new application, Temu, that sells ultra-inexpensive clothes, with 1000’s of new objects additional day by day. Audio common?


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