22 British clothing brands to have on your shopping list
When it comes to curating your wardrobe, there’s no better place to shop than British clothing brands. With a high street that’s packed with the likes of Reiss, Whistles and M&S, you can expect extremely high-quality items, coupled with trend-led designs that still incorporate timeless elements.
“British clothing brands are known for their cutting-edge designs, quality and have long since influenced the fashion landscape, putting London’s fashion scene, in particular, firmly on the map as an innovative global trend-setter,” says personal stylist Natalie Robinson.
She continues: “British brands also continue to have a positive impact on the fashion industry by supporting ethical standards. British manufacturing, for example, is known for its quality and is made to recognised industry practices. Reportedly, 52% of UK exporters say Britain’s brand helps boost their sales.”
Best British clothing brands as chosen by our fashion team
With a distinct style signature that reflects British culture as a whole, British clothing brands are different to their international counterparts. French clothing brands like Sézane offer a certain je ne sais quoi with their effortlessly chic aesthetic, while American clothing brands can be quite preppy, or very timeless in their look. But the beauty of the best British clothing brands is its rich heritage that spans classic tailoring to cutting-edge trends.
To help you navigate these options, we’ve analysed the best British clothing brands, evaluating each for their quality, signature style, value for money and commitment to sustainability.
Most affordable
The most affordable brands offer high quality pieces at lower prices. A good comparison point is how much an occasion dress costs, and at Next, M&S and John Lewis you can find some really pretty options for under £100.
1. M&S
(Image credit: M&S)
Founded: 1884
Known for: Great lingerie, good quality clothing and Percy Pigs.
Returns process: Free, in store or via Evri or Royal Mail. They also offer an extended Christmas returns window (yes, the holidays are coming)
One of the most famous British clothing brands, there are few as iconic as M&S. Brits shop here for everything from food to homeware, and its fashion offering is always reliable. Well known for basics, you can buy some of the best bras here, and it also offers more seasonal, trend-led pieces – for example, you can’t go wrong with Marks & Spencer coats. Sizes go from 6 up to 24 in some items, and they offer regular, tall and petite options. With great shoes (which are available in half sizes) and bags on offer too, it’s as strong for accessories as it is for clothing. In recent years, M&S has also started offering a selection of pieces from other, largely British, clothing brands, which has meant that there is even more product on site. While this does definitely increase the choice, it does mean that unless you filter for Marks & Spencer specifically, you end up seeing a lot of other labels, which can be overwhelming.
M&S Collection Drop Waist Dress
Tapping into trends at a good price is something that M&S does really well. Case in point, this cute drop waist dress with a bubble hem. The perfect holiday outfit idea, it’s available in sizes from 6 to 24, so delivers on true size inclusivity.
Autograph Suede Shoulder Bag
If you’ve never investigated M&S for their accessories – in particular, its bags – you’ve been missing a trick. This suede bag has quiet luxury written all over it. The suede feels premium (because it is), while the shape and gold detailing give it that ‘where did you get that?’ polish.
Autograph Embellished Jeans
M&S is getting quite the reputation for producing flattering, comfortable, affordable and on-trend jeans. This pair taps into embellishment denim trend of 2025 and comes with a super flattering high waist, making them a versatile addition to any wardrobe.
2. Next
(Image credit: Next)
Founded: 1982
Known for: Their mega Boxing Day sale, celebrity collaborations and easy-to-wear pieces
Returns process: Free in store, but costs £2.50 to send back via Evri or Royal Mail
From its workwear-focused beginnings in the ’80s, Next has transformed into a retail powerhouse that dresses the whole family. While it’s still a great place to pick up women’s trouser suits, it now offers a range of trend-led and classic pieces at reasonable prices. Beyond it’s own range, it’s brought other beloved British brands under its umbrella, including Made, Cath Kidston and Joules. Its comprehensive website has become a one-stop destination for both fashion and homeware, while celebrity collaborations with Rochelle Humes and Emma Willis keep things current. With dedicated curve, maternity, petite and tall ranges, Next truly caters to everyone.
Known for tailored wear, this blazer is exactly the kind of piece this brand does so well. The gingham print gives a fresh, playful twist to a classic silhouette, while the relaxed fit means it works just as well with jeans and trainers as it does with trousers.
Away from formal wear, Next shines in the casual department. This burgundy dress works double duty – perfect for a summer capsule wardrobe. Pair it with kitten heels for lunch dates or keep it chilled with flip flops for relaxed holidays wear.
Next Square Neck Waistcoat
Next is a go-to for those hard-working tops that instantly dress up denim – and this waistcoat is a prime example. It adds polish to jeans or even cut-offs, and looks just as sharp paired with wide-leg trousers for the office or a summer event.
3. John Lewis
(Image credit: John Lewis)
Founded: 1864
Known for: Quality you can trust, excellent customer service and selling everything from fashion to furniture under one roof
Returns process: Free in store or via Royal Mail, however, larger items, such as furniture, incur a a £29.95 collection fee.
A true British institution, John Lewis has built its reputation on reliability, quality and that reassuring “never knowingly undersold” promise. While it’s long been the go-to for classic wardrobe staples and elegant occasionwear, the fashion offering has had a stylish refresh in recent years – think modern tailoring, trend-aware edits and exclusive own-brand collections like AND/OR and ANYDAY. The online store makes it easy to browse a carefully curated selection of brands – Whistles and Mint Velvet to small, sustainable labels – alongside homeware, beauty and tech. Whether you’re shopping for a wedding guest outfit, a new sofa or just a really great pair of jeans, John Lewis rarely lets you down.
ANYDAY, John Lewis’s purse-friendly range, is packed with wardrobe heroes that tick both the style and budget boxes. Top of our list? This white bubble hem skirt – effortlessly cool, endlessly versatile, and made for sunny-day styling.
AND/OR Wide Leg Cropped Jeans
In-house brand AND/OR started primarily as a denim brand and their jeans are some of the best on the high street. These wide leg cropped ones are great for transitional seaons – team with high top Converse and a jumper in autumn and come spring, swap for sandals and a pretty blouse.
One of the best things about browsing John Lewis is discovering a mix of familiar names like Reiss and Whistles alongside cool Scandinavian clothing brands like KAFFE. This short sleeve knit, with its bold brown-and-cream stripes, is a perfect example – effortless, wearable and just the right amount of statement.
Best for day-to-day
These are our go-to brands for day-to-day style. Whether it’s office essentials, or laidback basics, the following stores get it just right.
4. Boden
(Image credit: Boden)
Launched: 1991
Known for: Breton tops, quality classics and signature bright colours and prints
Returns process: Free returns, with a 90-day return period
Dreamt up by founder Johnnie Boden from his kitchen table, this quintessentially British clothing brand is sure to bring some joy to your wardrobe. Boden is big on colour and print, taking timeless silhouettes and reinventing them with playful design twists. Maximising staple silhouettes, such as all-rounder shirts, gorgeous A-line skirts and chic knitwear, it’s a one-stop shop when it comes to building out your seasonal wardrobe. Don’t forget to check out the seasonal Boden sales as well – they have great offers so it’s a great chance to update your wardrobe.
Boden Ella Long Sleeve Breton
A Breton top is a timeless wardrobe essential, and Boden offers a fantastic selection to suit every style. From classic navy and white stripes to seasonal variations, you’ll find the perfect Breton top for any occasion.
Boden Violet Cotton Midi Dress
Boden knows how to make a dress. This one is available in two different lengths, is 100% cotton and it has pockets. It also comes in a variety of lovely patterns, proving once again why their dresses have such a loyal following among women who want style and substance.
Boden do colour and print so well and these trousers are a classic example of their signature playfulness – taking classic silhouettes and giving them a dopamine makeover. Polka dots are definitely having a moment and this green and white pair of trousers will lift your mood (and your outfit) in seconds.
5. Hush
(Image credit: Hush)
Launched: 2003
Known for: Elevated loungewear, commitment to slow fashion and their timeless designs with a contemporary edge
Returns process: Free returns and exchanges. They also offer an extended Christmas returns period.
Hush is all about relaxed dressing. Founded by Australian Mandy Watkins, Hush was born out of her desire to solve her own wardrobe dilemmas after moving to the UK. The brand’s signature style for easy, everyday dressing pieces that still feel trend-led but not overwhelmingly ‘trendy’ has been a huge hit with British fashion fans.
Hush Scoop Neck Maxi Dress
This dress is the perfect example of the Hush aesthetic. Easy-to-wear, interesting colourways and yet super stylish, creating the look of an effortlessly thrown-together outfit. Switch between flip flops and high heeled sandals to take it from coffee run to dinner date.
This blouse is one of those pieces that earns its place in your suitcase every summer. The crinkled fabric means no ironing dramas, while the relaxed shape feels effortless in the heat. Style it loose over linen shorts or half-tucked into wide-leg trousers for easy, understated polish.
Hush Linen-Blend Trousers
Hush started off selling pyjamas so the one thing they know is comfy clothing. These linen-blend trousers elevate loungewear to a whole new level – the trousers crease and relaxed cut strike that perfect balance between put-together and comfortable.
6. Mint Velvet
(Image credit: Mint Velvet)
Launched: 2009
Known for: Relaxed glamour, luxurious fabrics and textures and a a wearable palette of neutrals
Returns process: Free returns
The “relaxed glamour” ethos is at the heart of everything Mint Velvet does. Its founders wanted easy, glamorous clothes that its customers would wear from work to the school run to drinks with friends – a multi-tasking wardrobe that felt good too. Expect high-end basics such as the loungewear, relaxed dresses and buttery-soft leather jackets. While the brand sits firmly in the premium bracket, the Mint Velvet sale is your chance to score their sophisticated pieces at more accessible prices.
Mint Velvet Neutral Suede Trench Coat
Introducing the classic trench coat, reimagined. Whether elevating a slip skirt and cami combo, or adding a soft side to your favourite jeans, it’s the kind of investment piece that keeps on giving, season after season.
Mint Velvet Barrel Leg Jeans
Those Mint Velvet leopard print jeans were the must-have last year – and now they’re back in butter yellow, the colour everyone’s craving. Pair with the matching waistcoat for full sunshine chic or dial it down with a crisp linen shirt and classic loafers.
Mint Velvet Black Strawberry Print Maxi Dress
Meet your new favourite wedding guest dress. This strawberry print delight features a vintage-inspired collar and sweet bow detailing. The pleats in the skirt will move beautifully on the dancefloor!
7. Toast
(Image credit: TOAST)
Launched: 1997
Known for: Relaxed silhouettes, commitment to organic and sustainable materials and minimalist aesthetic
Returns process: Free returns via store or Royal Mail. They also offer an extended Christmas return period
Toast’s collections feature fuss-free minimalist closet staples that are beautifully designed. It’s one of the few British clothing brands with its own full pattern room, curating original high-quality pieces that are created to last. Every piece feels like it’s made with love and thought, with modern, easy-to-wear silhouettes and five-star fabrics. While the brand keeps trends in its peripheral vision, its distinctive brand aesthetic shines through every piece, offering feminine styles with a tailored and figure-flattering twist.
Toast Suki Panelled Denim Trousers
A refreshing twist on your usual denim, the Suki trousers boast a drawstring waist and a loose fit. Crafted from denim containing recycled fibres, they offer a modern take on casual dressing – a pair of jeans that feel as comfy as loungewear but look pulled-together enough for wherever your day takes you.
Toast Stripe Cotton Dress
When you want to feel pulled together without breaking a sweat, this throw-on dress delivers. The breezy shape and easy style make it a warm-weather staple – wear it with sandals and a hat for lazy days or dress it up with bold earrings and espadrilles for a summer dinner out.
Toast Cashmere Boxy Cardigan
Investing in timeless pieces like this luxurious cardigan is always a good idea. Available in three different colours, it has rave reviews and a five-star rating, so is clearly worth the splurge. As one happy customer put it, “Soft, wearable and goes with everything.”
8. Jigsaw
(Image credit: Jigsaw)
Launched: 1970
Known for: Polished everyday pieces, modern tailoring, and a quietly confident British aesthetic
Returns process: Free via Royal Mail or in store
Jigsaw has long mastered the art of smart-yet-effortless dressing. Its collections strike the perfect balance between relaxed and refined – think fluid tailoring, elevated wardrobe staples and wear-everywhere dresses. Fun fact: Kate Middleton once worked at Jigsaw as an accessories buyer, reportedly taking the job part-time to balance royal commitments. And like Kate’s own style, the brand favours classic cuts with a modern edge – polished, put-together and never trying too hard.
One thing Jigsaw always gets right? Beautiful fabrics. From cashmere to silk, quality is in every stitch. This classic Henley has been given a summer-ready update in lightweight linen. The cropped, boxy fit pairs perfectly with high-rise trousers or skirts – easy and effortlessly polished style.
Timeless, elegant, and just a little bit special, this dress features a high neck and flowing ties that can be left to drape or wrapped around the shoulders for a cape-style finish. The open back adds just the right amount of drama, making it perfect for summer weddings, rooftop dinners or any evening that calls for effortless glamour.
We love when comfort and style come together! This stylish pencil skirt is made from breathable linen and has an elasticated waist. Wear with the matching top for an effortlessly pulled-together look, or pair with a simple tee and sandals for easy everyday style.
Luxury
At the other end of the spectrum, luxury British clothing brands are at the high end of the high street, and specialise in pieces that are much more of an investment. If you use the dress test, styles on ME+EM and LK Bennett are around the £295-£300 mark. These brands are also where you’ll find buttery soft leather, impeccably tailored trouser suits and outerwear that will last a lifetime.
9. ME+EM
(Image credit: ME+EM)
Launched: 2009
Known for: High quality tailoring, pieces that don’t date and great tailoring
Returns process: Free, via Royal Mail
When it comes to investment pieces that stand the test of time, London’s ME+EM leads the pack. Founded by former advertising executive Claire Hornby with a vision for functional yet flattering contemporary wear, the brand excels in versatile separates and dresses. Their carefully curated collections blend neutral staples with purposeful pops of colour and print, all designed to mix and match effortlessly. Though contemporary in feel, each piece is crafted with longevity in mind, sidestepping fleeting trends in favour of enduring style. Worn by celebrities including the Princess of Wales, Margot Robbie and Sienna Miller. it’s no wonder ME+EM is becoming a go-to for modern investment pieces. It can be pricey though, so if the latest collection is a bit more than you were hoping to spend, check out the ME+EM sale.
ME+EM Cheesecloth Jumpsuit
If you’re hunting for the best jumpsuit that works overtime in your wardrobe, this could be it. The soft chambray cotton feels cool and weightless on warm days, while the frill details and waist-defining belt bring just the right amount of polish. Pair with slides now, then layer with a cardigan as the evenings draw in.
ME+EM Cotton Stripe Relaxed Shirt
Smart and sophisticated, this striped shirt is a true timeless design you can count on. It’s easy to see why ME+EM can count the likes of the Princess of Wales, the Duchess of Edinburgh and Queen Camilla as fans.
Every wardrobe needs a bold dress that can work for many a special occasion. This is also a great choice if you’re looking for stylish dresses to hide a tummy as the ruching creates an elegant drape that skims over your midsection.
10. Reiss
(Image credit: Reiss)
Launched: 1971
Known for: Sharp tailoring, luxe occasion wear and ‘that’ royal engagement dress
Returns process: Free in store, £1.95 via Evri
One of the best English clothing brands, Reiss is well known for its brilliant straight-to-market tailoring. With a slightly smaller cut (but sharp finish) the brand does carry a limited size range, but if you fall within its parameters, this is the brand to invest in for directional blazers, smart shirting, workwear trousers and some of the best wedding guest dresses on the high street. Creating designs that will stay in your wardrobe for many years to come, Reiss favours a muted colour palette – think grey, beige and black – adding a dash of pastels in the summer to give a nod to brighter days. Expect high-end fabrics like cashmere, silk and wool. If you’re on a budget, keep an eye out for Reiss Black Friday deals for a chance to snag these luxurious pieces at a lower price.
Reiss Slim Fit Suit Trousers
If there’s one thing that Reiss knows how to do, it’s tailoring. Their timeless separates will take you easily from work to a pub lunch. These slim fit trousers feature a flattering high waist and ankle-grazing length that works perfectly with both heels and flats.
Reiss Silk-Front Cami Top
This is a wardrobe staple that Claudia Winkleman’s stylist Sinead McKeefry recommended to us a while ago, and we haven’t looked back. A true 365-day hero piece, wear it with everything from summer shorts to winter leather trousers – you’ll wonder how you lived without it.
If you’re looking for date night outfits that wow, Reiss should be your go to. This mini dress blends structure with subtle playfulness – the shift silhouette is clean and modern, while the sculpted ruffle hem adds a flirty twist. Style it with heels and a clutch or dial it down with flats and a blazer for an effortless day-to-night look.
11. AllSaints
(Image credit: All Saints)
Launched: 1994
Known for: Signature leather pieces, their edgy/rock aesthetic and slouchy knits
Returns process: Free in store and via Royal Mail
Known for making some of the best leather jackets and biker boots, AllSaints is a top UK brand you can rely on for pieces with an edge. Their well-cut denim, for example, is a great place to find the best jeans for your body type, with a range of styles and washes to suit different preferences. From oversized knits to those perfect jeans, AllSaints make putting together a failsafe weekend wardrobe easy. With a distinctive edgy signature, it may not suit all tastes, but the brand does have a great range of basics, such as soft t-shirts and slinky midi dresses, that have broad appeal.
All Saints Dalby Slim Fit Biker Jacket
AllSaints is renowned for its high-quality leather jackets, and they are definitely worth the investment. With all the classic hallmarks of a biker jacket, this classic black option will be a go-to for years to come.
AllSaints Leopard Print 2-In-1 Midi Dress
This 2-in-1 dress is a favourite of woman&home‘s Digital Fashion Editor Caroline Parr. She says “this is hands-down my best wardrobe investment in the last few years. I’ve worn the slip dress on its own, the whole shebang with boots in winter, and the dress with a white t-shirt layered on top. The cropped jumper is also handy for wearing over other dresses too.”
AllSaints Relaxed Fit Embroidered Shirt
AllSaints might be known for their rock-and-roll edge, but they do soft and pretty surprisingly well – like this embroidered shirt. The relaxed cut keeps it effortless, while the dusty blue hue adds a hit of romance. Just add denim and go.
12. LK Bennett
(Image credit: LK Bennett)
Launched: 1990
Known for: Premium occasion wear, signature prints and their royally-approved court shoes
Returns process: Free, in store or via Royal Mail. Bridal and discounted returns incur a £4.95 return fee. They also offer an extended Christmas returns window
Another British clothing brand favoured by the Princess of Wales, LK Bennett was launched in 1990 with the dream of bringing ‘a bit of Bond Street luxury to High Street’. 30 years later, it continues to do just that, letting everyone enjoy a slice of London-inspired fashion. Expect feminine silhouettes in high-quality fabrics that give a nod to vintage prints and patterns but with thoroughly modern silhouettes. LK Bennett covers a huge array of categories including sumptuous knitwear, sharp workwear and even statement accessories, with their iconic shoe collection being a particular highlight.
LK Bennett Satin Crepe Dress
If you’ve got a wedding or are wondering what to wear to Henley Regatta, LK Bennett should be top of your list. Their dresses are effortlessly elegant with a modern twist – case in point, this vintage-style satin number. It’s made for special occasions – add classic heels, jewellery and a bold red lip.
They might be best known for their occasion wear, but don’t dismiss LK Bennett if you’re looking for some smart-casual inspiration. This cute knitted collared top is a masterclass in subtle detail – the stripes and scalloped trims give it a feminine finish. Perfect with wide leg jeans or a simple A-line midi skirt.
LK Bennett Polka Dot Dress
Looking for a print that’s both timeless and versatile? This polka dot dress ticks all the boxes. An investment piece worth every penny, it works for countless occasions – and it’s very Kate Middleton.
13. Whistles
(Image credit: Whistles)
Launched: 1976
Known for: Modern silhouettes, understated luxury and elevated wardrobe staples with a cool, contemporary edge
Returns process: Free, in store or via Royal Mail.
A premium British clothing brand, Whistles is loved by the fashion crowd for its ability to always create standout interpretations of runway trends at more accessible price points. Covering everything from knitwear to outerwear and some of the best dresses, Whistles also has a stellar bridal collection for those who want a more fashion-forward feel. The brand excels at elevating everyday pieces with contemporary twists – think classic blazers with unexpected cuts, or midi dresses with architectural details. With a knack for balancing timeless appeal with current trends, they’ve mastered that sweet spot between high street and high-end, making luxury style more attainable.
Whistles Lace Insert Dress
Here’s Whistles doing what they do best – a classic dress with a contemporary twist. Perfect for a black tie wedding or swanky dinner party, just add heels and a clutch bag. Get more wear out of it by throwing over a slouchy knit in the cooler months for a laid-back, luxe weekend look.
Whistles Button Front Suede Jacket
Whistles has a knack for creating the must-have jackets. Last season was their bonded leather jacket, this season we’re lusting after this suede beauty. We’re wearing ours as part of a long skirt outfit for that boho look and feel.
Whistles Barrel Leg Jeans
One of the first brands to champion barrel leg jeans, their version hits all the right notes: a relaxed cut that tapers elegantly at the ankle, plus that all-important stretch for day-long comfort. Choose grey for an update on the look.
14. Aspiga
(Image credit: Aspiga)
Launched: 2006
Known for: Sustainable fashion, vibrant prints, and relaxed, resort-inspired style
Returns process: Free in store of £3.50 via their own returns portal
Aspiga started life selling handmade sandals and belts crafted by artisans in Kenya and that commitment to ethical, considered fashion still runs through everything they do. Today, the brand offers a full wardrobe of feel-good pieces, blending bold prints, natural fabrics and easy, flattering silhouettes. Sustainability is at the heart of the brand, with eco-conscious materials like organic cotton, TENCEL™ and linen, plus a focus on fair wages and small-batch production. Whether you’re after a holiday hero dress or effortless everyday staples, Aspiga brings a sunshine-soaked aesthetic with a conscience – thoughtful fashion that looks good, and does good too.
Yep, you’re looking at pure joy in dress form. The colours and the ric rac make this dress super fun to wear, while the shape is flattering and easy to throw on. Perfect for holidays and sunny-day plans when you want to feel effortlessly put together.
Aspiga’s known for its pretty prints – and these easy-wear shorts are no exception. Wondering how to style shorts like these? Let the bold pattern shine and keep it simple on top with a white linen shirt or classic vest. Easy, breezy, and holiday-ready.
Aspiga Embroidered Kaftan
We love a throw-on-and-go piece and this simple kaftan ticks all the boxes. Perfect over a swimsuit when you’re heading to lunch or lounging poolside, it also doubles as an easy dress for sightseeing or beach bar cocktails. Just add flip flops and a straw bag for instant holiday chic.
Most sustainable
Sustainability has become increasingly important to shoppers in the last few years, and we’ve chosen brands that focus on responsibly-sourced fabrics and are conscious of their impact on the planet.
15. Nobody’s Child
(Image credit: Nobody’s Child)
Launched: 2015
Known for: Puff sleeved dresses, pretty patterns and affordable sustainable fashion
Returns process: Free returns. They don’t accept online returns to their three London stores.
Nobody’s Child is one of our favourite British clothing brands for both affordable and trend-led pieces. Offering feminine floaty midi dresses and blouses as well as sturdy denim and outerwear that will serve you well for years to come, this is a brand that will cater to most tastes with pieces that have timeless appeal. The brand’s most recent range was designed in-house at their London-based studio and is made from over 95% organic, lower impact or recycled materials – so it wins sustainability points too. Keeping in with its green credentials, it also offers a rental and repair service. Now also stocked in M&S, it’s easier than ever to add their stylish and sustainable pieces to your wardrobe.
Nobody’s Child Floral Starlight Midi Dress
The Nobody’s Child sale is always amazing. With its feminine puff sleeves, flattering ruching and universally flattering midi length, this dress is a charming and versatile piece. In the blue tile print, it’s ready for any summer occasion.
Nobody’s Child Cream Floral Embroidered Top
Looking to build the perfect capsule wardrobe? This floral top, with its on-trend puff sleeves, is a must-have piece. It’s available in sizes 4 to 24, and the embroidered flowers are blooming beautiful.
Nobody’s Child Wide Leg Pull On Trousers
Nobody’s Child isn’t just about dresses – they do a great co-ord too. This polka dot bandeau top is part of a set that looks effortlessly chic worn together. The beauty of co-ords is they work hard in your wardrobe – pair this top with a white skirt, your favourite jeans or linen shorts for an easy summer win.
16. White Stuff
(Image credit: White Stuff)
Launched: 1985
Known for: In-house designed quirky prints, natural fabrics and striking colour combinations.
Returns process: Free in store or with Evri, £2.00 via Royal Mail. They also offer an extended Christmas return period.
White Stuff was created by two ski enthusiasts back in 1985 and the name of the brand refers to snow. It’s evolved massively since then, from two guys who wanted to fund their stays in the French Alps by selling t-shirts to a giant brand with hundreds of stores across the UK and Germany. Expect quirky prints, unusual colour combos, and easy-to-wear silhouettes all built to last – White Stuff is big on the details. The brand has had a recent makeover and now features more trend-led pieces with the unique White Stuff stamp on them. Sustainability is also key, with 60 percent of all clothing being made using materials that are kinder to people and the planet.
White Stuff Sleeveless Linen Dungaree
Sitting at the sweet spot between casual and considered, these versatile dungarees will quickly become your go-to piece for effortless dressing. They feature practical front pockets, a button-through bib and wide cropped legs for a modern silhouette.
A refreshing twist on the classic denim jacket, this khaki cover-up is a lightweight option that will work really well with white jeans outfits. It’s also available in blue or ecru, as well as regular or petite lengths.
White Stuff Lucy Mid Sleeve Midi Dress
While White Stuff is known for its relaxed everyday wear, this dress proves they can do elegant just as well. One reviewer wrote: “An absolute star to cover every situation you may find yourself in. Everyday trainers to heels.”
17. Omnes
(Image credit: Omnes)
Launched: 2020
Known for: Affordable eco-friendly fashion, bright colours and slinky slip dresses
Returns process: Returns cost £2.99
Not just one of the newest British clothing brands on this list, Omnes is also a sustainable clothing brand too. From the first sketch to the final product, each part of the process has been carefully considered to minimise the environmental impact. With great price points, Omnes is just one of many brands helping to make ethical fashion trendy and financially accessible for shoppers. And of course, its pieces are so beautiful, that eco-friendly re-wearing is guaranteed. Their sales are also brilliant and you’re guaranteed to bag a real bargain.
Omnes has a reputation for creating beautiful eco-conscious dresses, and this silky slip is no exception. It’s effortlessly chic for parties with heels, but equally stylish dressed down with a white tee and vintage-inspired trainers for more laidback days.
Brighten up any outfit with this vibrant colour block cardigan! Crafted from sustainably sourced BCI cotton, it features flattering balloon sleeves and a cropped length that pairs perfectly with high-waisted trousers or skirts.
Looking for the best wide-leg jeans with a relaxed, modern vibe? The Portland jeans deliver an effortlessly cool look with their slouchy fit and mid-wash denim. Unique details like contrasting back pockets and hems elevate them and they’re made from ethically sourced BCI cotton for extra feel-good factor.
18. Albaray
(Image credit: Albaray)
Launched: 2021
Known for: Easy to wear dresses (with pockets!), great quality basics and trend-led denim
Returns process: All returns are free within 30 days and they also offer free exchanges
Albaray is quickly becoming a must-have British brand, despite only launching in 2021. Founded by three fashion veterans during lockdown, this eco-conscious brand is now stocked by major retailers like John Lewis and M&S. Albaray proves that sustainability doesn’t mean sacrificing style, offering a range of trendy pieces from playful prints to wardrobe staples. By utilising recycled polyester, organic denim and deadstock fabrics, they create contemporary clothing with a lower environmental impact.
Albaray Animal V Neck Cotton Midi Dress
One of the most stylish dresses to hide a tummy, Future Deputy Fashion Editor Charlie Bell loves this dress. The voluminous sleeves add a touch of drama, and of course, it wouldn’t be an Albaray dress without pockets!
We love a double trend ticker – and these shorts deliver. Cut in the shade of the season (hello, butter yellow) and with a longer length that feels fresh but flattering, they’re bang on trend. Pair with the matching waistcoat for work or throw on a linen shirt and flip-flops for a laidback weekend vibe that still looks pulled-together.
Albaray Oversized T-shirt
You can never have too many white T-shirts – fact! This one comes in a modern oversized style and take our word for it, it’s worth the price. Not only is it eco-friendly, but it washes up well even after wearing it pretty much every day!
19. Aligne
(Image credit: Aligne)
Launched: 2021
Known for: Effortless dresses (with pockets!), trend-led denim and elevated everyday staples
Returns process: Free returns and exchanges within 30 days
Aligne may be one of the newer names on the block, but it’s already made a big impression. The London-based brand champions timeless design with a contemporary twist – from throw-on-and-go dresses to sharp tailoring and trend-led denim that never feels overdone. Sustainability is at its core, with organic cotton, recycled fibres and low-impact production baked into every collection. Fit matters too: Aligne has partnered with SOJO to offer a seamless, high-quality tailoring service – they even cover part of the cost to help you get the perfect fit. With clean lines, neutral tones and clever details (yes, most dresses have pockets), Aligne is ideal for building a wardrobe that feels both thoughtful and effortlessly cool.
Denim is one of Aligne’s strong suits – and not just in jeans. Their denim dresses have a bit of a cult following, and this one shows you why. Structured yet easy to wear, with thoughtful design details and those all-important pockets, it’s the kind of piece that could get serious mileage in your wardrobe.
Aligne Buttoned Crochet Top
Crochet never really goes out of style, especially when the sun’s out. This sleeveless button-up top is a fresh take on the classic, with a flattering V-neck and contrast brown stitching along the seams for a modern twist. Light, airy, and easy to style with everything from denim shorts to wide-leg trousers.
While denim is at the heart of Aligne’s style, their tailoring deserves a mention too. This relaxed scoop-neck blazer is a perfect example – smart but not stuffy, with a boxy fit, button front and subtle utility-inspired tab at the back. It’s the kind of piece that pulls an outfit together without trying too hard.
Occasionwear
These are the labels that particularly specialise in fancy frocks that will work for weddings, days at the races and black tie dress codes.
20. Needle & Thread
(Image credit: Needle & Thread)
Launched: 2013
Known for: Intricate embellishments, romantic details and beautiful bridal gowns
Returns process: Free via Royal Mail
Founded by Hannah Coffin, Needle & Thread is a British clothing brand focused on luxurious feminine pieces that are steeped in romance. Largely governed by an occasionwear aesthetic, Needle & Thread make some of the most beautiful gowns if you’re looking for the best wedding guest dresses, or for a bridal gown with a difference. With sensationally pretty floral prints, timeless frothy tulle designs and rich embellishments, if you’re in need of a cocktail dress or standout gown for a black tie event, this is the place to come. More recently Needle & Thread have moved into knitted dress and knitwear, for a more daywear take on its vintage style. Now stocking up to a size 22, the brand’s dresses are universally flattering.
Needle & Thread Glisten Tiered Ankle Gown
This dreamy dress proves that sustainable can be spectacular! Made with recycled tulle and sequins, it features a shimmering cascade of embellishments and a flowy silhouette that’s simply gorgeous. With its statement sleeves, it’s the perfect blend of vintage romance and modern eco-consciousness.
Needle & Thread Hattie Ruffle Ankle Skirt
Channel your inner Carrie Bradshaw with this tulle skirt, available in five shades. This SATC-worthy piece masters the art of versatile romance – pair with a simple crew neck jumper and ballet flats for an everyday look, or dial up the drama with a silk camisole and heels for after-dark. Just add Manhattan (or your local coffee shop).
Needle & Thread Floral Jacket
While Needle & Thread are best known for their gorgeous dresses, they also have equally gorgeous separates. This beautiful sequinned jacket would look great for a special even teamed with a slip skirt, but is also a great way to dress up your jeans.
21. Phase Eight
(Image credit: Phase Eight)
Phase Eight has evolved far beyond its special occasion roots, though it still reigns supreme in the art of event dressing. Today, the British clothing brand offers a sophisticated mix of both statement and everyday pieces, united by their exceptional attention to fit. While their occasion wear continues to shine – with dresses and jumpsuits that strike the perfect balance between trend-aware and timeless – their expanding casual collection proves they’re just as adept at elevating the everyday. The result? A brand that seamlessly transitions from momentous celebrations to Monday mornings.
Phase Eight Belted Jumpsuit
Not a dress person? This jumpsuit has you covered. The all-year-round navy keeps it classic, while puffed sleeves and a silver-tipped tie belt add just enough edge. With a relaxed straight leg, it’s easy, flattering and ready for whatever your day or night throws at you.
Phase Eight Wine Velvet Blazer
The boucle jacket has quietly become a modern classic. Opt for a neutral shade – like this cream number from Phase Eight – and it’ll earn its place in your wardrobe for years. Team it with wide-leg trousers and a tee for effortless polish, or throw it over a dress when you want to look put-together in seconds.
Looking for a floral that doesn’t feel too sweet? Say hello to the Amaris dress. Whether you’re petite or regular-sized, this dress has your back. The puff sleeves and V-neckline balance each other out nicely, and the tie belt helps create an hourglass silhouette. Worth the investment!
22. Rixo
(Image credit: Rixo)
Launched: 2015
Known for: Vintage-inspired designs, printed dresses and their oh-so-chic bridal collection
Returns process: Free returns within 14 days
Launched from the London living room of designers and friends Henrietta Rix and Orlagh McCloskey, Rixo has cornered the market for personality-packed prints. From some of the best midi dresses to slinky skirts, each piece has been carefully cut to suit a range of body types for a flattering, feminine silhouette. The brand has even launched a bridal collection and also has accessory and swimwear edits to meet all your wardrobe needs.
Rixo Maelle Floral Blouse
With its bold blooms and floaty georgette fabric, this blouse is an instant mood-lifter. Shirring at the waist gives it a flattering shape, making it as easy to wear as it is eye-catching. Pair with jeans for everyday or dress it up with a midi skirt.
Rixo Meg Leopard Midi Dress
Rixo delivers wearable but playful prints in droves. Proving that polka dots and leopard print does go together, this gorgeous dress could be your ultimate occasion all-rounder. The clash of prints feels fresh and fearless, while the classic silhouette keeps it firmly in the ‘timeless’ category.
Rixo have a real knack for giving their pieces a vintage twist – and this black tiered skirt is no exception. With its 70s-inspired silhouette, scattered floral print and breezy lace inserts, it’s made for sunny days. Perfect for festivals or dressed up with a blouse and sandals for a summer night out.
FAQs
Best British clothing brands – where to browse?
Based on our own wardrobes, these are the fashion team’s four favourite British clothing brands.
Which British clothing brands ship internationally?
All of the British clothing brands on this list can be shipped worldwide. Just be sure to check the shipping costs and whether there are taxes to consider before adding to basket. We’d also recommend making a beeline for the bricks-and-mortar stores if you’re in the UK.
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