Best Beauty Products Launching in August 2024, According to ELLE Editors
Welcome to Last Drop, where you can discover the newest and buzziest beauty launches hitting shelves near you.
Olay’s TikTok-viral Super Serum paved the way for the brand’s latest launch: The Super Eyes Daily Eye Serum. Starring caffeine and aloe vera, the serum both soothes and wakes up the area, restoring hydration and puffiness first thing in the morning. “Efficacious doesn’t have to mean expensive. This affordable eye cream is the perfect addition to the super serum—add the Olay Regenerist Ultra Rich Facial Moisturizer and its dissolvable Cleansing Melts pads (fun fact: Track star Sha’Carri Richardson uses them to wash her face!), and you have skin care routine that will keep your skin smooth, plump, and nourished without breaking the bank,” says ELLE’s digital beauty director, Danielle James.
Estée Lauder Revitalizing Supreme+ Night Power Bounce Creme Moisturizer
Collagen is key in keeping skin looking young—when you have enough collagen, your skin stays plump and taught. However, natural collagen production slows down over the years, which is why our skin needs extra help as we age. Night creams like the new Estée Lauder Revitalizing Supreme+ Night Power Bounce Creme are formulated to help your skin bounce back. “I’ve been using this night cream for a few months. I’m obsessed with the texture, and that feeling encourages me to reach for it nightly. In addition to feeling good on my skin, it’s also quite nourishing,” says James. The product incorporates the brand’s CollaNight-8 technology and stars eight collagen-boosting ingredients, including moringa extract, algae extract, and vitamin E.
Urban Decay The Original Naked Palette
The original Naked Palette, launched in 2010, is a makeup legend. In its original run until 2018, over 30 million palettes made their way all over the world. “Years ago, I owned the original and loved it. Sin, Smog, and Toasted were my girls. I eventually got rid of it, thinking that I could repurchase the palette at any point—alas, Urban Decay discontinued it soon after. Finding out about its comeback may be the highlight of my year,” shares Carol Lee, ELLE.com associate beauty e-commerce writer. The new-and-improved palette, which features a slightly tweaked formula but the original shades and velvet packaging, launches August 4th; quantities are limited, so it’s best to act fast.
Dior Diorshow 5 Couleurs – Plan de Paris Limited Edition
All eyes are on Paris for the Olympics, and Dior’s fall 2024 makeup collection also spotlights the City of Love. Entitled Plan de Paris, or Map of Paris, it’s a celebration of the fashion house’s birthplace. The motif featured on this palette’s pouch, a map that showcases Parisian places important to Dior, first appeared on a scarf Christian Dior dreamed up, and each of the different eyeshadow palette colorways pay homage to one of those locations. For example, 30 Montaigne, which includes two silvers, a gold-khaki, and a muted pink, is named after the first location of Dior’s workshops.
Cécred Hydrating Conditioner
Cécred has added a new product to its original lineup: The Hydrating Conditioner. Created as the counterpart to the Hydrating Shampoo, it is designed to deeply hydrate strands without leaving them feeling heavy or greasy. The formula features the brand’s signature scent, Temple Oud, and includes olive oil, keratin ferment, and other hair-supporting ingredients.
Clarins Double Serum Anti-Aging + Anti-Wrinkle Serum
First launched in 1985, this anti-aging serum has gone through nine transformations over the past four decades. Clearly, the constant innovation and tweaking has worked—one Clarins Double Serum sells every four seconds. The latest iteration draws from years of research on epigenetics, and the formula now combats three major catalysts of aging: Chronological, lifestyle, and environmental. With help from ingredients like turmeric, peptides, and harungana extract (an alternative to retinol), the product pledges to firm and smooth the skin with consistent use.
Glossier Boy Brow Arch
Glossier’s Boy Brow once had a 10,000-person waiting list, and it’s remained one of the brand’s hero products. And for the past few weeks, we’ve been waiting with bated breath for the brow pencil version. Boy Brow Arch is equipped with a formula and uniquely shaped tip that make it feel like any other Glossier brainchild: practical, easy-to-use, and oh-so-cool. The end of the pencil has both a flat side for overall shading and a sharp edge for creating hair-like strokes, and the cap boasts a sharpener, keeping the tip sharp and ready at all times.
Danielle James is the Digital Beauty Director of ELLE.com. Previously, she was the Fashion and Beauty Director of HelloBeautiful.com and MadameNoire.com. She’s written for The Cut, InStyle, Allure, The Business of Fashion, Nylon, Essence, Good Housekeeping, and more. She enjoys sailing, thrifting, Japanese whiskey, Naomi Campbell’s runway walk, and Rihanna in the comment section.
Nerisha is the Beauty Commerce Editor at ELLE.com, covering all things beauty. She has a penchant for sneakers and nude lip glosses, and spends way too much time re-watching ’90s sitcoms.
Carol is the Associate Beauty E-Commerce Writer at ELLE.com, where she covers all things beauty. Before joining ELLE.com, she was an editor at Food Network Magazine and HGTV Magazine. She’s always on the hunt for the perfect lipstick and watches the same few comfort sitcoms (Frasier, Cheers, Seinfeld, New Girl, etc.) over and over again.
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