Best Black Friday makeup deals to expect in 2024

When REFY launched in 2020, it debuted with a petite collection of products – featuring the Brow Pencil, Brown Pomade and Brow Sculpt that everyone was buying to re-create Jess’ Insta-famous fluffy brow.

Four years on and the brand now has 40 + products in its line-up and earlier this year REFY introduced a fashion and lifestyle collection with a limited edit of bespoke garments and household items (still drooling over that metal cup and saucer – if you saw!).

As for the products… where do I begin? If you’re using the Black Friday sale to grab anything, let it be the new Lip Blur Liners. They’re the creamiest, most pigmented pencils that plump up your lips x10. Or if complexion cosmetics are what you’re after, stock up on the Cream Bronzer ‘till 2026.

SHOP REFY

I see Merit as the makeup brand for the fashion girlies – and I’ve got everything crossed that the brand participates in Black Friday this year. Announcing new launches in line with Fashion Week – not to mention some stunning collabs with luxury brands like Tove – Merit is the kind of brand where each product is considered and hella chic.

A few favourites I’m hoping to see in the Black Friday sale? The brand’s first foray into fragrance is at the top of my list. After 200 attempts, Merit finalised on this comforting, slightly sexy, and easy-going aroma that’s perfect for every day. And on the cosmetic side, I’m stockpiling the Flush Blushes. These lil pocket pigments are stupidly good.

SHOP Merit

Charlotte Tilbury knows how to do a good Black Friday sale, and this year I’m expecting no different. In previous years, the brand offers up to 30% off site wide (including its dazzling Tilbury Gifting Universe) but it’s often set up as a tired system – so the more you spend the closer you get to scoring 30% off.

If you’re a fan of the Tilbs you’ll know that she’s no stranger to innovation; I can’t even count how many launches came out this year so there are a lot of wish-list items to covet. But if you’re gonna use Black Friday to score anything, I’d suggest the classic Hollywood Flawless Filter (it’s just a makeup back staple, IMO) and the new Eye Revival Patches.

SHOP Charlotte Tilbury

Not many brands have as many globally recognised products as Glossier. Boy Brow… hello! Balm Dot Com… how you doing? You… nice to have you here.

There are so many hero products to its name but the brand continues to innovate, bringing us new launches to swoon over (read: see our Beauty Director’s review on the new fragrance launches).

Last year, the brand offered a 25% off Black Friday sale which rose to 30% off when you spent £100 + which, tbf, is kinda easy with Glossier. We’re hoping for the same love this year, if not better!

SHOP Glossier

The beauty directory at Cult Beauty is stellar, with so many brands to shop. But when it comes to the makeup department, I certainly have some faves. Saie is at the top of my list (you can read my personal love letter here) for radiant, everyday makeup, while I’ll always use Black Friday to stock up on my ‘special occasion’ makeup, from brands like NARS and Hourglass.

Cult Beauty is usually very generous with its Black Friday discounts – last year it offered up to 25% off big-name brands – so we should be in for a treat in 2024.

SHOP Cult Beauty

We’re in the 21st century babe, there’s no need to queue for hours outside an IRL Sephora store as the Black Friday sale will hit the online shelves too! For us Brits, this will be the third Black Friday sale the brand will put on since it crossed the pond so I’m thinking: ‘third time’s a charm?’ Not that previous sales have been sub-par (this is Sephora we’re talking about!) but I’m hoping that 2024 will bring something even more special.

Why shop Sephora’s Black Friday sale? Stans will know it’s home to some exclusive brands you can’t get your mitts on elsewhere. Starting with the in-house Sephora label (obvs) as well as names like ONE/SIZE, Makeup by Mario and Haus Labs.

SHOP Sephora

If you haven’t already got a Vieve wish list, Black Friday is your time to make one. Not only is it one of my fave glow-giving makeup brands, but it’s a winner across the whole Cosmo beauty team – plus the millions of TikTok views and countless viral products (erm, hi Skin Nova) goes to show how phenomenally popular this brand is.

If you’re new to Vieve and wanna use this time to score a product for less – as I’m hoping to see a BF deal or two – I’d 100% suggest scoring the Skin Nova Primer. Doing exactly what it says on the bottle, it adds a radiant sheen to your complexion making a beautiful base to apply makeup to.