Deals to shop from Briogeo, Tula more

Are you ready for some March madness? No, we’re not talking about basketball; we’re referring to beauty deals you’ve only dreamt about. Because Ulta’s 21 Days of Beauty event is back!
For 21 days this month, you’ll see deals on your favorite brands across all categories: makeup, hair, skin care, perfume and more. Each day, the retailer will pick a range of products and cut prices entirely in half. That’s right, a full 50% off. But here’s the catch, the discount only lasts for 24 hours, so you’ll need to act fast! You can get a peek of all the sales to come here, and we’ve already spotted a few brands we can’t wait to shop, like Tula, Tarte, Briogeo and so. many. more.
So, mark your calendars with the products you want to save big on. Or better yet, just check back here every day to see which beauty must-haves you can grab for less.
Ulta Beauty 21 Days of Beauty deals
Monday, March 17
Bevel Moisturizing Body Wash

A moisturizer with notes of bourbon? I’d say this brand is pulling our legs, but they say this formula is not only deeply moisturizing but also made to balance the moisture barrier.
More Bevel deals:
- Bevel Beard Oil, $7.47 ( was $14.95)
Blind Barber 40 Proof Sea Salt Textured Hold Spray

It’s not quite warm enough to try re-creating those post-beach day waves, but we found a texture spray that can help (sans sand or ocean). It’s packed with protein and sea salt to give your hair the perfect amount of volume and hold, while also absorbing unwanted oils and ridding the scalp of dandruff.
More Blind Barber deals:
- Blind Barber Watermint Gin Shave Cream, $6.25 (was $12.50)
- Blind Barber 80 Proof Texturizing Style Powder, $9.49 (was $18.99)
- Blind Barber 90 Proof Strong Hold Matte Pomade, $9.99 (was $19.99)
American Crew 3-In-1 Shampoo, Conditioner and Body Wash

Formulated with sage leaf extract and citric acid, this is the product your need to enhance your hair’s shine, hydrate your skin and even detangle your strands.
More American Crew deals:
- American Crew 3-in-1 Tea Tree Shampoo, Conditioner and Body Wash, $12.50 (was $25)
- American Crew 3-in-1 Ginger + Tea Shampoo, Conditioner and Body Wash, $12.50 (was $25)
Live Tinted Huestick Color Corrector

Dark spots and circles? We’ve all had them. As normal as they are, if you feel strongly about covering them up, we found a corrector that can help. Live Tinted’s Huestick can balance the tone of your undereye area and neutralize signs of hyperpigmentation. It’s also in the shape of a crayon, making it easy to apply with precision.
More Live Tinted deals:
- Live Tinted Huestick Lip and Cheek Multistick, $13 (was $26)
18.21 Man Made 3-In-1 Exfoliator

This product takes “3-in-1” to the next level. It gently exfoliates the face, body and scalp, deeply cleanses without drying out the skin and leaves everything feeling “renewed” and moisturized, per the brand.
More 18.21 Man Made deals:
Fresh Sugar Advanced Therapy Treatment Lip Balm

Dry lips are no joke. If you need immediate relief, this treatment is designed to provide 24-hour “intense moisture,” per the brand, and 100% of users said the formula successfully soothed their skin.
Nudestix Nudies All Over Face Color

Enhance your natural glow with a swipe of this all-over complexion balm. It comes in six shades and can work on the eyes, nose, cheeks and lips to give you a sultry “wet look.”
More Nudestix deals:
- Nudestix Stax All Over Color Blush Balm, $12 (was $24)
- Nudestix Nudies Bloom All Over Dewy Face Color, $17.50 (was $35)
- Nudestix Nudies Matte Lux All Over Face Blush Color, $17.50 (was $35)
Iconic London Illuminator Liquid Shimmer Highlighter Drops

If you want your cheeks to glow — no, illuminate — this liquid highlighter will make your complexion shimmer like it never has before. You can use it alone or mixed in with foundation or moisturizer for a stunning high gloss finish.
More Iconic London deals:
- Iconic London Get Cheeky Face Powder Palette, $19.50 (was $39)
Philosophy Water Cream Hyaluronic Glow Moisturizer

If it feels like your skin could use a big drink of water, this moisturizer might be able to help. According to the brand, it “immediately increases skin’s hydration level by 86%” and it can last for up to 72 hours.
Juice Beauty Stem Cellular Anti-Wrinkle Booster Serum

Not many skincare products promise noticeable results after one application, but Juice Beauty says this serum can visibly improve skin tone and texture just. like. that.
More Juice Beauty deals:
- Juice Beauty Stem Cellular Anti-Wrinkle Retinol Overnight Serum, $36 (was $72)
Foreo Luna 4 Go Facial Cleansing & Massaging Device

I’m (commerce writer Danielle Murphy) a big fan of this cleansing device. I recently got the chance to try it and was impressed with how well it removed all the makeup and grime from my face. The silicone bristles also feel really nice on the skin.

Tuesday, March 18
Tarte Shape Tape Stay Spray

If this Shape Tape setting spray works as well as the concealer of the same name, you should expect great results. Key features include a micro-fine mist, 16-hour hold and a formula designed to make your skin look smoother.
Clairol Total Root Touch-Up

Not ready for your all-gray moment? You can use this root touch-up to cover up any area you please, without you having to step foot inside a salon.
More Clairol deals:
Jane Iredale ColorLuxe Eye Shadow Stick

At the time of publishing, nearly 2,000 shoppers had viewed this shadow stick in a span of just 24 hours, according to Ulta. They must be impressed with how well these cream-to-powder formulas add a pigment, seamlessly blend and hydrate the eyelids.
Indie Lee Brightening Cleanser

This brightening cleanser does more than what meets the eye. Of course, it can rid the skin of everything from makeup to debris to sunscreen. However, you can also leave it on for up to 10 minutes before rinsing to also achieve a gentle exfoliation. Shop TODAY editor Rebecca Brown uses it daily. “This is my absolute favorite wash,” she says. “It’s gentle in all seasons and never leaves my skin dry.”
Briogeo Scalp Revival Micro-Exfoliating Scrub Shampoo

One beauty expert previously told Shop TODAY that this exfoliating shampoo is a great choice for anyone looking for a gentle scalp detox. They add that it “helps reduce flakes, soothes itchiness, and leaves the scalp feeling refreshed, all while being microplastic-free.”
PÜR Silky Tint Creamy Multitasking Stick

If you prefer a subtler flush of color on the cheeks or lips, this formula delivers what the brand describes as a “soft-focus” finish. But don’t worry, if you love the color that much, the formula is buildable!
Doré Le Sérum Superfruit Vitamin C Serum

This serum does more than plump your skin with a hydrating vitamin C. According to the brand, it can also strengthen the skin barrier and protect it from free radical damage.
Tula Rose Glow + Get It Hydrating Peptide Lip Treatment

With a 4.9 rating and 100% of users saying they would recommend it to a friend (per the brand), this tinted lip treatment should be at the top of your treat-yourself shopping list.
More Tula deals:
- Tula 24-7 Moisture Day & Night Peptide Lip Mask, $9 (was $18)
Wednesday, March 19
Beekman 1802 Dream Booster Bakuchiol Better Aging Serum

If you find retinol to feel a bit too harsh, the brand behind this serum says its main ingredient, bakuchiol, is a plant-based alternative that is “4x gentler.” It’s also said to be safe enough for daily use for improving skin texture and minimizng pores.
More Beekman 1802 deals:
- Beekman 1802 Golden Booster Amla Berry Vitamin C Brightening Serum, $14.50 (was $29)
- Beekman 1802 Collagen Booster Electric Daisy & Peptide Firming Serum, $14.50 (was $29)
Erborian BB Cream SPF 20

“I love the way this makeup looks so natural and isn’t cakey at all,” says one 5-star reviewer. They also says it feels good on their senstive and eczema-prone skin. “This product is just beautiful overall even after six hours.”
Half Magic Flik Eraser Makeup Correcting Pen

Finally, a way to correct mistakes without removing all of your makeup. This eraser pen has everything you could need: a paddle-shaped tip for creating crisper lines, micellar water for a gentler touch and a formula that won’t smudge makeup underneath.
More Half Magic deals:
- Half Magic Magic Flik Eyeliner, $11.50 (was $23)
RMS Beauty Lip2Cheek

Pop one of these compacts in your purse so you’ll always have a way of adding a bit of color to your cheeks and lips. It comes in seven rosy shades, all infused with buriti oil, organic shea butter and organic cocoa seed butter.
Fekkai Super Strength+ Mask

With research results like these (3-times stronger hair, 4-times smoother hair and 70% less hair breakage), you’ll find it difficult to not add this hair mask to cart, especially when it’s 50% off.
More Fekkai deals:
Petite n Pretty Sparkly Ever After All Over Glitter

Whether you have a concert you want to dress up for or a teen wanting to experiment with fun makeup, glitter is always the answer! This gel promises clean ingredients, a quick-drying formula and, most importantly, an intensely colorful finish.
Design Essentials Agave & Lavender Serum

Use this hair serum when you want to protect your hair from thermal damage but not have your style being weighed down by product.
More Design Essentials deals:
Verb Hydrate Oil for Dry and Frizzy Hair

Summer is right around the corner, and if you can already feel the future frizz from the soon-to-be humid weather, you might want to grab this hydrating oil. It not only reduces frizz but also protects hair from heat up to 450 degrees, per the brand.
More Verb deals:
- Verb Hydrate Detangling Leave-In Conditioner, $11 (was $22)
- Verb Hydrate Mask for Dry and Thirsty Hair, $11 (was $22)
Former Ulta Beauty 21 Days of Beauty deals
Polite Society Polite Pops Powder Blush Stick

These tiny but mighty blush sticks take “pops of color” to a new level. Its unique formula is said to offer the blendability of a cream but the feel of a powder. Plus, we’re loving all the pink, orange and red-inspired shades.
IT Brushes For ULTA Airbrush Powder Wand Brush #108

A setting or finishing powder is no use if it’s not applied with the correct tool. With a large head and fluffy bristles, this brush is sure to get the job done (aka, leave your makeup looking flawless).
Lancôme Lash Idôle Lash-Lifting Volumizing Mascara

Who has time for clumpy mascara? (The answer is absolutely no one.) Give your lashes a fanned-out, lengthened lift with this gel formula. It’s made to last up to 24 hours and has a curved wand that’s designed to grab and coat each hair from root to tip.
Madison Reed Radiant Hair Color Kit

If you prefer the freedom of coloring your hair at home, this kit promises long-lasting, multi-tonal color as well as a fast-acting formula that works in just 35 minutes. Plus, it’s no-drip cream texture puts the process on the less messy side.
Bumble and bumble Thickening Dryspun Texture Spray

With one spritz of this texture spray, you can give your hair 40% more volume in an instant. Reviewers love it, with many saying it works wonders on making their thinner strands appear fuller.
BareMinerals Original Loose Powder Foundation

When 95% of users notice a reduction in the appearance of imperfections, we tend to listen up. Although this is a powder foundation, it’s made to give the complexion a more luminous look — without making it dry out in the process. It comes in 30 shades and is talc-free.
LolaVie Exfoliate & Detox Scalp Shampoo

If you thought AHAs were only effective on your face, think again. The ingredient is essential in this clarifying shampoo to remove flakes and impurities.
Slip Pure Silk Skinny Scrunchies

If you’re using a silk pillowcase at night to avoid hair damage, don’t you think you should put the same care into your hair tie choices? These scrunchies avoid the breakage that comes with tugging strands and can even help you avoid creasing.
BeautyBio The Eyelighter Concentrate Serum & Depuffing Tool

Part de-puffing tool, part serum, this multi-use product is all you need to prep your eyes for the day. It works to smooth undereye lines and brighten dark circles, but it also creates a smooth base for concealer.
Kiehl’s Since 1851 Ultra Facial Cream with Squalane

Have you been needing to replenish your favorite Kiehl’s face cream? Now you can grab a 5-ounce refill pouch for just $35.
Murad Retinal ReSculpt Eye Treatment

Considering that everything’s half off, now’s the time to experiment with high-end products. This luxury eye treatment is a saggy and puffy undereye’s worst nightmare. Its secret is encapsulated retinal, which works to lift and firm the area without irritation.
Sexy Hair Big Sexy Volumizing Spray Mousse

Talk about va-va-voom. You want big hair? This is the volumizing spray your vanity has been missing. It’s designed to add all-over body and fullness for up to 48 hours while also providing hair with thermal protection up to 450 degrees Fahrenheit. And if you want shine, this formula delivers that, too.
Tarte Maracuja Juicy Lip Plumping Gloss

I tried this lip plumper over two years ago, and it’s still one of the few lip products I always keep in my to-go beauty bag. The formula makes my pout look and feel juicy and even tends to blur some of my lines.
Ouai Anti-Frizz Styling Crème

Preventing frizz can be as easy as distributing a pump or two of this styling cream through your hair before it dries. Not only will you achieve a smoother style, but the formula will also work on repairing split ends and protecting strands from heated tools.
IT Brushes For ULTA Airbrush Complexion Brush #77

This complexion tool features a triangle-shaped head to help you get a more even application of your foundations, face tints, contour shades and more.
Benefit Cosmetics Pore Minimizing Primer

Many beauty gurus might consider this popular product an OG in the primer category. It’s been a go-to for years because of its reliable formula, which minimizes the look of pores. It offers a blurring matte finish and makes makeup stay put.
IT Cosmetics CC+ Cream with SPF 50+

Senior editor Francesca Cocchi Zabloudil says she reaches for this CC cream when she wants to even out her skin tone but doesn’t want to use a heavy foundation. “Rather than cover up my skin, [this] evens out any redness or dullness, leaving my face looking natural yet refreshed,” she said. “I also love that it has SPF, especially for the summer when I’m wearing less makeup.”
Maëlys B-FLAT Belly Firming Cream

According to the brand, this firming treatment is clinically proven to fade stretch marks and target loose skin. After 56 days, 93 % of users said their belly fat felt smoother while 93% said the cream improved the quality of their skin.
Lancôme Idôle Eau de Parfum

Nothing says you’re ready for spring quite like a floral-forward fragrance. This scent mixes notes of rose, jasmine, pear, sweet vanilla and much more.
IT Brushes For ULTA Airbrush Brow/Lash Styler #118

Unruly brows? Rebellious lashes? Say no more. This tool will groom and de-clump your finest hairs, thanks to its double-sided design.
Morphe Bake & Set Soft Focus Setting Powder

Associate editor Kamari Stewart said this Morphe setting powder helped with oil control throughout a particularly hot day and was impressed that she only had to touch up once. She just had one warning: “The powder gets everywhere when you shake it to bring some product to the top, and it can be a little messy when you first open it.”
Divi Dry Shampoo Mini

According to the brand, this dry shampoo is formulated to work with the scalp, not against it. It won’t leave heavy product buildup behind, so your hair can feel super fresh in between washes. Plus, it offers a refreshing scent of mint, rose blossom and amber musk.
Klairs Supple Preparation Unscented Toner

A toner is a great way to prepare your skin for absorbing skin care products, but this one by Klairs is also formulated to balance pH levels, calm irritated skin and deeply hydrate. And we mean deeply — the brand says it includes hyaluronic acid that can hold up to 1,000 times its water wright.
Eyeko Black Magic Mascara Drama & Curl

This mascara is bringing back the drama — for our lashes, at least. This formula lifts and volumizes, and has a carbon-black finish, a bold shade for creating the most intense eye look. It also has conditioning ingredients like keratin and shea butter.
Anastasia Beverly Hills Brow Wiz Precision Eyebrow Pencil

Contributing writer Katie Jackson says the results she gets from this eyebrow pencil are so natural, she can’t tell where the hair ends and the product begins. “I want glossy lips, not glossy brows. Fortunately, even though the Brow Wiz has a waxy texture (which is probably what makes it go on so easily), it has a matte finish,” she says. “And thanks to the teardrop-shaped tip, the strokes are angled so they taper off like hair naturally does.”
Peace Out Redness Reducing + Clarifying Facial Mist

You may know Peace Out for its acne healing dots, but the brand has other products you’ll want to consider for calming irritated skin, like this clarifying mist. Give your face a few spritzes to minimize excess oil, reduce redness and cleanse deep pores.
Clinique Dramatically Different Moisturizing Lotion+

If you’re going to choose a moisturizer, try going with the one developed by dermatologists. In addition to having a silky texture, it also delivers eight-hour hydration and is designed to quickly absorb into the skin (it works best on very dry to dry combination types, per the brand).
Kylie Cosmetics Matte Lip Kit

This is the kit you need when you need your lip to last. Glide on the ultra-creamy liner for a water-, transfer- and smudge-proof first step that’s meant to last for up to 24 hours. Then apply the matching liquid formula to reveal a velvety, matte finish.
Joico Defy Damage KBOND20 Power Masque

Want hair that’s five times stronger against heat styling after one use? That’s the Joico promise after applying this “power” hair mask. It’s also deeply hydrating, great for detangling and is safe for colored hair.
Osea Hyaluronic Acid Body Serum

Pick this serum up if your skin is still feeling the effects of dry, winter temperatures. According to the brand, it boosts hydration by 161% is packed with vegan peptides, green microalgae, blue-green algae and aloe to help replenish your natural moisture barrier.
Clinique Clinique Happy Eau de Parfum Spray

“I have been using this perfume since I was a teenager!” raves associate editor Allison Wise. “As someone with a sensitive sense of smell, many traditional perfumes give me a major headache. Clinique’s Happy has a fruity scent that smells delicious and stays on for hours.”
About-face Matte Fluid Eye Paint

Love to add a pop of color to your eye look? We don’t think you can do better than these eye paints. They come in over 30 intensely pigmented shades, which offer a buildable, no-smudge, matte finish.
Eyeko Tinted Brow Gel Shape & Define

Avoid rogue brow hairs from sticking out of place with this brow definer. In addition to offering long-lasting hold, it can also promote growth and provides a nice tint.
KVD Beauty Everlasting Hyperlight Liquid Lipstick

There are few brands more reliable for transfer-proof, all-day lip color than KVD beauty. This “Everlasting” liquid lipstick comes in nearly 30 colors and promises a lightweight, non-drying feel.
Fresh Lotus Youth Preserve Moisturizer

The dry skin guys and girlies are going to love this moisturizer, which is formulated to deliver 24 hours of hydration, per the brand. It can also do wonders on your makeup prep and even smooth out fine lines and texture.
DevaCurl Frizz-Fighting Volumizing Foam Lightweight Body Booster

Who has time for flat curls these days? We found a way to give your unique style massive lift and “touchable definition” through this dermatologist-developed boosting foam.
Virtue Thickening & Volumizing Mousse

If you’ve been traumatized by mousse that left your hair feeling like a crunchy mess, we found a formula you can trust again. Use this Virtue product to achieve bounce, strength and thickness — without ever worrying about anything less than a smooth finish.
Clinique Moisture Surge Sheertint Moisturizer

SEO editor Amanda Fama flew through this moisturizer, saying it offers the “perfect amount of color” and also boosts hydration. “I usually apply it to my skin after a moisturizer, and it leaves my skin feeling super smooth,” she says. “However, in the wintertime, I like to add an additional moisturizer below it because my skin dries out pretty quickly.”
Kiehl’s Since 1851 Creme de Corps Soy Milk & Honey Whipped Body Butter

Soy milk, honey and a range of butters — sounds like the beginning of a delicious baked good recipe. Except, it’s everything packed inside a moisturizer that’s made to hydrate, soften and boost the suppleness of skin.
IT Brushes For ULTA Complexion Deluxe Brush Set

Even if you’re consistent with cleaning your makeup brushes, there comes a time when an upgrade is due. This set is a great option for refreshing your complexion routine, containing three tools (and a case) that can handle your powder, foundation and concealer formulas.
Bio Ionic Graphene MX Styling Curler 1.25’’

Now’s your chance to save on big-ticket hair tools, like this Bio Ionic curler. According to the brand, it offers a special technology that keeps curls shiny and intact for longer, all while delivering 5-times less damage.
MAC Squirt Plumping Lip Gloss Stick

Tingly, not sticky: this is the promise MAC makes when it comes to this plumping gloss. Pop this formula on when your look calls for glassy shine and a fuller pout.
Ofra Cosmetics Shimmering Baked Highlighter

You may have heard; the 2016 highlighter look is making a comeback. To pull it off, you need a product that will do nothing less than offer a blinding sheen to your cheekbones. Warning: don’t underestimate Ofra’s glowing power … But you better grab your favorite shade now, because they’re selling out fast.
dpHUE Apple Cider Vinegar Hair Rinse

One contributing writer found that using this hair rinse in place of shampoo for a couple times a week massively improved her dandruff issues. “My flakes went away, I stopped itching and my hair felt noticeably shinier,” she said. “It also felt easier to go more days without shampooing since it helps to clear out excess product buildup. My hair now seems to retain curls better and it’s much less frizzy.”
Peach & Lily Wild Dew Treatment Essence

If you like to nourish your skin with an essence each morning and night, we found another formula to add to your routine. This one from Peach & Lily is made to boost the absorption of other skin care products as well as “drench” the skin with hydration, per the brand. Just prepare for a more luminous complexion.
Smashbox Photo Finish Control Mattifying Primer

Adding a primer to your makeup routine could make all the difference to your look. This formula provides a silky barrier that helps to minimize the look of pores and create a smooth base for makeup to lay on. And don’t worry: It’s non-acnegenic (meaning it won’t make you break out!).
Exuviance Gentle Daily Exfoliating Face Pads

Proper exfoliation can make all the difference in your beauty routine. Using these pads regularly will ensure your face is rid of dull surface layers, revealing your natural radiance below. Not to mention, it’s packed with antioxidants to help hydrate the skin and protect it against daily environmental aggressors (per the brand).
Keratin Complex Infusion Keratin Replenisher Blow-Dry Cream

Just when you thought you knew all the ways this cream could benefit your hair, we guarantee you’ll discover more. According to the brand, it can cut your blow-drying time in half, block humidity, strengthen hair, eliminate frizz and replenish your strands’ moisture.
Ellis Brooklyn SWEET Eau de Parfum

Is the search for the perfect scent ever really over? Consider it back on because this fragrance will make for a lovely choice this spring, especially with its sweet notes of pear, marshmallow, ambrette and more.
Rodan + Fields Total RF Serum Anti-Wrinkle Face Serum

The amount of 5-star reviews for this face serum should get you excited. Over 3,000 users rave about its wrinkle-fighting power, rejuvenation properties and extremely soft and smooth texture.
R.e.m. Beauty Essential Drip Glossy Balm

When you want a hint of color but an overdose of shine, this lip treatment is bound to deliver. The brand promises a “sheer flush” with a major emphasis on its formula, which is designed to deliver hydration and protect the skin barrier.
Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner

Love a little eye drama? Use this liner to create any look you desire. The brand promises a creamy “one-stroke” formula that is easy to blur but sets into a no-budge, matte finish. All 10 shades offer a waterline-safe formula that are made to last for up to 12 hours.
Bed Head Hair Wax Stick

Whether you want to keep your hair in place, add some texture and definition or keep frizz at bay, this wax stick will give you the control you need. It’s formulated so that applying it feels gentle and leaves your hair feeling smooth.
Rabanne Mini Eyeshadow Palette Duo

With these shadow duos, you can create a memorable eye look in seconds. Use the darker shade to outline the eye and create dimension and finish with the lighter shimmer in the center for a pop of pigment. The brand says the powders won’t create fallout and can last for up to 10 hours.
Innersense Organic Beauty Detox Hair Mask Treatment

When was the last time you detoxed your scalp? Use this treatment to purify the hair and rid your roots of excess oil, dirt and product buildup.
Tula Blurring & Moisturizing Filter Primer

We’re loving the skincare powerhouses packed inside this formula: licorice for evening skin tone, rosemary and chamomile for soothing, chia seeds for nourishment and butterfly bush (in select shades) for tackling dark spots.
Unite Hair 7SECONDS Detangler

This detangler does much more than unknot strands of hair. Per the brand, it also works like a leave-in conditioner to strengthen and repair while also locking in color and providing UV protection.
Lorac PRO Contour Palette with Contour Brush

If you prefer a more minimal makeup routine, consider adding this contour palette to your beauty arsenal. It features three highlighters and three matte contour shades to help you sculpt, brighten and bronze your face to perfection.
Wella Ultimate Repair Miracle Hair Rescue

Is your hair in desperate need of rescuing? This hair serum could be the answer to your call for help. It’s designed to repair damage in 90 seconds and leave it looking shinier and 12-times smoother.
Peter Thomas Roth 24K Gold Hydra-Gel Eye Patches

Add a little luxury to your skincare routine with these 24K gold and colloidal gold eye patches. They will gently treat the skin in that sensitive area, working to deliver intense hydration, reduce puffiness and diminish the look of crow’s feet.
Kate Somerville ExfoliKate Intensive Exfoliating Treatment

This is the brand’s No. 1 bestselling facial treatment — and for good reason. It’s formulated with three types of exfoliants (chemical, physical and enzymatic) that gently remove dead skin cells, improve the look of pores and reveal brighter skin.
Ahava Crystal Osmoter X6 Facial Serum

For even more anti-aging formulas, this one is clinically proven to “significantly reduce wrinkle depth in 95% of women,” per the brand. The oil-based serum features minerals and a moisture concentrate that targets problem areas and even keeps the complexion looking dewy and hydrated.
Kitsch Satin Pillowcase

According to experts, sleeping on satin pillowcases can prevent hair breakage and splitting. We have our eyes on this luxurious option from Kitsch, which is also designed to reduce breakouts and tame frizz.
Bread Beauty Supply Clear Wash: Clarifying Detox Shampoo

When you want to give your hair a total reset, using a clarifying shampoo to thoroughly remove stuck-on product residue and impurities can help your strands in more ways than one. This fragrance-free formula from Bread Beauty Supply can also reinforce the scalp and boost moisture.
Benefit Cosmetics Tinted Volumizing Eyebrow Gel

Deputy editorial director Alexandra Deabler describes this eyebrow gel to be like a “mascara for your brows.” But in terms of how well the formula works, she also raves about how well it helps to add pigment and volume.
Tarte Platinum Volumizing Mascara

It’s no secret that Tarte’s mascara is one of the best on the market — not to mention, it’s a brand favorite of Shop TODAY editors. This “platinum” version promises fuller and more voluminous lashes with up to 16-hour wear.
Olaplex No.8 Bond Intense Moisture Mask

Half-off deals on Olaplex products isn’t something you see every day. So, you might want to grab this popular reparative hair mask before it sells out!
Nars Afterglow Liquid Blush

“This NARS blush is one of few formulas that genuinely lasts through it all without me needing to reapply,” says editorial assistant Madison San Miguel. The transfer-proof formula comes in a range of stunning shades, with the brand promising a natural-looking finish without streaking.
Supergoop! Every. Single. Face. Watery Lotion SPF 50

You heard ’em! This sunscreen is made to protect all complexions, no matter the skin type, tone or routine you use. The brand promises a non-greasy finish and protection against UVA, UVB and IRA rays. Plus, it can also help filter the blue light from your screens.
Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint

Senior SEO editor Jess Bender says this skin tint has such good coverage, it could easily replace her concealer on good skin days. She adds that it offered a great color match and feels “practically weightless” on her skin.
Tula 24-7 Moisture Hydrating Day & Night Cream

For a moisturizer that can do it all, pick up this day and night cream that is said to provide all-day hydration. It’s also packed with peptides and squalane to give your skin a more youthful looking appearance.
Clarins Double Serum Eye Firming & Hydrating Concentrate

Want to know how powerful this eye serum is? According to the brand, it can give you “more youthful looking eyes in just seven days.” It’s formulated with 13 plant extracts that work to visibly reduce signs of aging and dark circles.
BaBylissPRO Professional High-Speed Dual Ionic Dryer

For today only, you can grab one of BaBylissPRO’s high-speed dryers for under $100. The haircare device is designed to dry hair faster, maintain your strands’ moistures and reduce frizz.
IT Brushes for Ulta Airbrush Blurring Foundation Brush #101

Liquid, powder, cream: this complexion makeup brush can handle whatever formula you throw its way. And thanks to its synthethic hair bristles, it can also give your base and airbrush-like finish.
St. Tropez Self Tan Express Bronzing Mousse

This self tanner is a Shop TODAY editor top favorite. The formula allows you to pick your color intensity (light, medium and dark), with results lasting for up to an entire week. The brand also promises a “mood-boosting” scent — not that fake tan smell you can never get out of clothes.
Pureology Color Fanatic Multi-Tasking Leave-In Conditioner

Did we just read that correctly? Does that bottle really say “21 essential benefits?” The brand says our eyes aren’t playing tricks on us, with this leave-in conditioner working to detangle, protect hair from heat, add shine, preserve color and so much more.
Vacation Classic Whip SPF 30 Sunscreen Mousse

No, this isn’t a sweet treat you add on top of other sweet treats. It’s actually a sunscreen that provides UVA and UVB protection and a soothing feel to your skin.
Clinique Take The Day Off Cleansing Balm Makeup Remover

There’s nothing better than washing your makeup off after a long day. This silky cleansing balm is made to remove over 95% of product and pollutants, including eye makeup.
Elemis Pro-Collagen Marine Cream SPF 30

We love a multipurpose cream! This one not only improves your skin’s hydration, but it’s also made to firm and reduce fine lines, along with offering sun protection.
Drybar The Roller Club Curling Hot Rollers

Hot rollers are making a comeback! If you really want to improve your hair fullness game, these curlers from Drybar know how to give va- va- volume!
Fenty Beauty by Rihanna Gloss Bomb Heat Universal Lip Luminizer + Plumper

“Fenty’s Gloss Bomb is everything you’ll want in a gloss,” raves San Miguel. “It’s pigmented, leaves a gorgeous shine, [is] long-lasting AND doesn’t feel sticky on.” She also adds that the shade range is incredibly adaptable for a variety of skin tones.
Urban Decay Cosmetics All Nighter Waterproof Makeup Setting Spray

This setting spray is a cult-favorite for a reason. It’s been highly relied on by many makeup wearers for keeping their look on for hours and hours, without sacrificing its vibrancy or impeccable finish.
Too Faced Born This Way Super Coverage Concealer

We love a concealer that can hide the visible consequences of no sleep, but this Too Faced formula can do so much more, including, brightening, contouring and correcting.
Peach & Lily Retinal For All Renewing Serum

If you worry about trying retinol because you have sensitive skin, this serum was made for you. No, really. It’s formulated to refine texture, improve deep wrinkles and restore elasticity, even on skin types that need a gentler touch.
Orebella WINDOW2SOUL Parfum

If you haven’t been able to try Bella Hadid’s new fragrances, now’s your chance! For today only, this rose- and jasmine-forward scent is only $50. It might just become your new go-to spring perfume.
OPI xPRESS/On Short Solid Color Press On Nails

Whether you don’t have the time, patience or extra cash to get weekly manicures, OPI has an easy solution for your nail woes. Try these press-ons to achieve a cute look for up to 14 days.
Beekman 1802 Milk RX Advanced Better Aging Cream

According to the brand, this multilayer moisturizer is four-times more potent than retinol and increases collagen protection across all skin layers by 31%. Plus, 91% of users have said that they saw “visibly lifted skin” post application.
L’anza Keratin Healing Oil Hair Treatment

Do you like shinier hair? How about silky smooth strands? A moisturized ‘do? Of course you do! But you need this oil treatment to achieve all three. It’s lightweight, offers UV protection and can strengthen hair by more than 95%, per the brand.
Live Tinted Hueguard Skin Tint SPF 50 Mineral Sunscreen

When you’re in a rush but want to make sure your skin is both protected and has some coverage, this skin tint will come in handy. Not only is the formula buildable, but it will also never give a white-cast finish.
Half Magic Sparklestik Eye Crayon

Who doesn’t want their eyes to sparkle? These vibrant eyeshadow sticks certainly know how to make your lids pop, with 10 dazzling shades that promise crease-proof power and 12-hour wear.
CosRX Advanced Snail 96 Mucin Power Essence

Yes, snail mucin is a real ingredient in skin care, and you might be surprised that experts say it can actually benefit the skin. One board-certified dermatologist told us she recommends this CosRX essence because it’s “great for moisturizing and healing.”
Redken Root Lifter Volumizing Spray Foam

Adding this volumizing foam to your blow-dry routine could mean the difference between a good style and an intensely voluminous one. This Redken product promises fuller and thicker hair (with brush-through flexibility) after styling.
Dermablend Loose Setting Powder

When you want to “set and forget” your look, you need to make sure you have the right products. This is a great option for locking in makeup for hours; it’s transfer-resistant, mattifying and can also be used for baking and finishing.
Kopari Beauty Kaanapali Coast Hair & Body Mist

Commerce writer Danielle Murphy had the pleasure of trying Kopari’s refreshing hair and body mists, and was not disappointed. “I love keeping a bottle of this at my desk and giving myself a quick spritz before heading out for a work event,” she says. It has notes of coconut and vanilla, which I love, but I also like how it’s not overwhelming.”
First Aid Beauty Facial Radiance Pads with Glycolic + Lactic Acids

When it comes to AHAs, you don’t want anything too hard on the skin. The lactic and glycolic acids in these pads work to brighten the skin and improve texture, but they’re gentle enough to use daily.
Bobbi Brown Long-Wear Cream Eyeliner Stick

For an effortless look without the bells and whistles of eyeshadow palettes and brushes, you’ll want to get your hands on these eyeliners. Their creamy formula makes them easy to blend, but once they stick, they’re on for up to 24 hours without creasing or smudging, per the brand.
Philosophy Purity Made Simple One-Step Facial Cleanser

Contact wearers know how miserable certain face cleansers can be when they get into the eyes. Avoid a blurry experience by using this face wash, which is gentle enough on contacts but also has the power to remove impurities without damaging the skin barrier.
PÜR 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15

According to the brand, users of this press makeup saw more radiant skin and a softer texture after two weeks. Use it to cover up blemishes, dark circles and redness.
Seen Shampoo, Fragrance Free

Use this sulfate-free shampoo if you prefer a fragrance-free hair-washing experience. The formula is designed to promote scalp health and doesn’t include silicones, phthalates, parabens or dyes.
Youthforia BYO BLUSH Color Changing Blush Oil

“This blush is pure witchcraft!” says associate editor Shannon Garlin. “The finished result was a naturally blended pink color with a dewy glow that I’ve only ever seen on celebrities. There were no harsh lines or patchy spots, which I sometimes experience if my skin is really dry. And it’s buildable! If you’re looking for a darker shade, you can just add a couple more dots and blend it out to your desired result.”
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