How to find your personal style, according to the coolest guys we know

Learning how to find your personal style isn’t about memorising trends or buying whatever TikTok says is “in” this week. It’s about figuring out what actually feels like you – and, yes, sometimes that starts with scrolling through guys who dress better than you and wondering where they get their white T-shirts or men’s jeans from.

If that sounds familiar, we asked some very cool dudes – creatives, designers, stylists – to share one tip each. No jargon, no TED Talks, just smart, simple advice you can steal immediately – plus our take on how to actually put it into action. Hopefully with this new-found wisdom, you’ll finally feel like your fits are working with you, not against you.

Style is fluid, not fixed

Tommy Corlito, PR

“Personal style is completely unique to the individual. It can stay the same for long periods, or it can be fluid and continually changing. No one is the same – and that’s the beauty of it. There should never be pressure to stay ‘on trend.’ If you’re comfortable and feel good, what else matters?”

Instead of trying to define your style in one sentence, think bigger. Ask yourself what you’re drawn to right now, not what you’ve worn forever – and give yourself permission to change it later.

Wear what you want

Christiano Wennmann, pizza maker and model

“Wear whatever you like, even if you think it looks dumb. If you like it even a little bit, put it on. If your first thought is, ‘What will people think?’ – wear it. The worst that can happen is someone thinks you look silly. Have fun with your clothes. Wear ‘stupid’ stuff, wear T-shirts with insane messages, wear cowboy hats, wear cowboy boots, get a mullet, wear jorts – wear whatever the fuck you want.”

Next time you put something on and hesitate because of what other people might think, wear it anyway. Treat it as a test run – the fastest way to build confidence is repetition. If that feels like a stretch, start by snapping a photo and getting used to seeing yourself in it first.

Cook it in your own sauce

Thierry Tek, creative director at Beautifully Said

“Go out, look around, and get inspiration from all the different styles you see. Take it all in, then cook it in your own sauce.”

Pick one fit or person you like and identify just one element you’d steal – the trousers, the proportions, the colour combo. Leave the rest behind.

Honour your roots

Benedict Browne, style director at Mr Porter