October 10, 2024

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Fashion Trends, Shopping More Joyfully

ImagineCreate AI has launched their new suite of AI images creation tools

ImagineCreate AI has launched their new suite of AI images creation tools
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This suite of AI image generation tools launched by ImagineCreate AI, aims to optimize the way businesses create product and fashion photographs. This would be of great help for eCommerce, as 75% of purchase decisions are made based on product images.

Product photography has always been a fundamental pillar for the success of any brand, whether for their website, advertising campaigns, or social media. However, this process has traditionally been expensive and slow, requiring the hiring of studios, photographers, editors, and, in many cases, managing repeated photo sessions. This is where ImagineCreate AI comes in, an artificial intelligence (AI) tool that promises to revolutionize how brands approach product photography. Its founder and CEO, Fatima Yusuf, states: “Our goal is to provide ultra-realistic, high-quality images at a fraction of the usual cost, allowing brands of any size to create unforgettable experiences with the power of AI.

The power of AI in fashion photography

One of the significant advancements of ImagineCreate AI is its fashion photography tool. Through this technology, brands can generate high-quality fashion photos in seconds, using flat lay or “lifestyle” styles, and adapt them to any model and location worldwide. This not only allows brands to personalize their images and quickly adapt to trends but also provides them with a competitive advantage by differentiating themselves in the digital environment.

ImagineCreate AI offers the ability to adjust images according to customer tastes and preferences, thereby improving conversion rates and significantly reducing production costs.

Quick and creative product editing

ImagineCreate AI’s product photography tool is equally groundbreaking. Brands can now generate high-quality product images simply by uploading an existing image of one or more items. The AI technology automatically removes the image’s background, preserves brand details, and generates new professional shots by describing the desired environment around the product.

Additionally, users can take advantage of AI-based editing tools to add elements, customize layers, and creatively fill their canvas without the need for a traditional photography set. This means that image customization is more accessible than ever, allowing brands to adjust their visuals according to campaigns or customer preferences, which is crucial for standing out in a saturated market.

Customer experience: virtual fitting rooms

ImagineCreate AI goes beyond product photography. Its new Virtual Try-On tool allows customers to see how products will look on them before making a purchase. The process is simple: users select the garments they want to try and upload an image of themselves to visualize how they will fit. This technology also allows customers to personalize an AI model that resembles them, offering a much more realistic and personalized shopping experience.

The Virtual Try-On is already available for business users of SHOP, enabling brands to provide their customers with an innovative experience that not only enhances interaction but also increases confidence and purchase intent.

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