Kering at the 39th Edition of the International Festival of Fashion, Photography, and Accessories in Hyres

The 39th edition of the festival was held at Villa Noailles.

Each year, Kering offers the Festivals finalists a masterclass on environmental responsibility and sustainable innovation. On Saturday, October 12, the 22 finalists for the Fashion and Accessories Awards gathered in the gardens of Villa Noailles for a seasonal lunch with experts from the Group and beyond. For this 39th edition of the Festival, they included Anne-Galle Lamort, Head of Sustainable Innovation at Kering, Riccardo Turrisi, Head of Sustainable Innovation at Kerings Material Innovation Lab, and Stefano Babbini, CEO of SQIM, a biomaterials start-up in which Kering Ventures has invested and with which Balenciaga collaborated to create its PETA award-winning mycelium coat EPHEA.

Annika Mohr Storflt, Balenciagas Sustainable Development Director, attended the 23rd Rencontres Internationales de la Mode, organized each year by the Fdration de la Haute Couture et de la Mode (FHCM) at the Festival de Hyres. Alongside designers Jeanne Friot and Kevin Germanier, Isabelle Lefort, co-founder of Paris Good Fashion, and Ccile Gaume, General Manager of La Sirne, she discussed the challenges of environmental responsibility and innovation at Balenciaga and the progress made by the House and the Group as a whole.

The three pillars of Balenciagas sustainability strategy are impact, product, and system change. All three revolve around the environment, the people, and sustainable innovation: core values of Kerings sustainability strategy.

Annika Mohr Storflt

About the International Festival of Fashion, Photography and Accessories – Hyres

The International Festival of Fashion, Photography and Accessories – Hyres, founded in 1985 under the aegis of Jean-Pierre Blanc, director of the Villa Noailles and called until 1997 the European Salon of Young Stylists, is an international fashion festival held every year in Hyres for three days. Over the years, it has become one of the must-see fashion festivals, and its influence has continued to grow thanks to the media and sponsors present for the event, particularly during the opening ceremony.

About the International fashion encounters

Organized by the French Federation of Couture, Ready-to-Wear, Couturiers, and Fashion Designers, the International Textile and Fashion Meetings aim to anchor fashion in the reality of the market. The meetings are held with the support of the Dfi and the participation of La French Touch.

About Kering

A global Luxury group, Kering manages the development of a series of iconic Houses in Fashion, Leather Goods, and Jewelry: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ginori 1735, as well as Kering Eyewear and Kering Beaut. By placing creativity at the heart of its strategy, Kering enables its Houses to set new limits in terms of their creative expression while crafting sustainable and responsible Luxury. We do so in keeping with our signature: Empowering Imagination. In 2023, Kering had 49,000 employees and revenue of 19.6 billion.