December 11, 2024

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Fashion Trends, Shopping More Joyfully

The 22 Best Online Clothing Stores of 2024

The 22 Best Online Clothing Stores of 2024

With so many retailers, shopping for clothes online has never been easier—which is both a blessing and a curse. “There is often a lot of merchandise to sift through to find the things that you actually want or are looking for,” says editorial stylist Jessica Minkoff. She always begins the journey searching for one specific item at a time, rather than blindly clicking through a site hoping to emerge with a full new wardrobe. “This way I can search directly for it at my top places without getting overwhelmed by all of the products on every website,” she says.

But, where to begin? “Have a specific goal in mind,” says editorial stylist Sheyna Imm. “One thing I see repeatedly with my private clients is so much waste and irrelevant buys. It causes noise and distraction in their closets.” To help, we tapped several style experts and our editors to flag the best online clothing stores that save us from spending hours searching for the perfect chunky loafer or best tote bag, only to end up with an empty shopping cart and far too many tabs left open. We created a roundup of online retailers to shop at, keeping in mind price range, product selection, shipping options, return policies, site navigation, and any extra perks like reward programs or styling services.

Nordstrom Dress the Population Tiffany One-Shoulder Midi Dress
PHOTO: Nordstrom

Why We Love It: When in doubt, Nordstrom probably has it. We shop at the department store, which is famous for selling a little bit of everything in every size, for shoes, shirts, and designer goods. Plus, when sales roll around, the discounts are so good that it’s nearly impossible to check out with only one or two items in your cart. Nordstrom is also known for its excellent customer service, like free virtual styling and curbside pick-ups. If you join the free rewards program, you can also enjoy complimentary alterations in addition to earning points each time you shop. With beauty and home products as well, Nordstrom truly is a one-stop shop.

What Our Experts Say: “Nordstrom is great for everyday basics with a twist,” says Imm. “Nothing is too far out there, and you can trust most of their items as a safe play.” 

Shipping Cost: Free standard shipping | Best For: Huge selection | Size Range: XS–XLP | Return Policy: Case-by-case basis

Saks Off 5th
PHOTO: Saks Off 5th

Why We Love It: Don’t sleep on this discounted designer retailer. Saks Off 5th is the best destination to search for high-end pieces at a fraction of the price. It sells fan favorites like Vince and Jil Sander, and it has amazing shoe and accessory options. Filter your search by item, designer, price point, and size, to discover a multitude of hidden gems. There is also a large selection of pre-owned pieces that you can sort by condition, price, category, and brand. Snag that bag on your designer wish list. Besides, who doesn’t love a discount?

Shipping Cost: Free domestic shipping on orders of $99 or more | Best For: Discounted designer pieces | Size Range: XXS–XXXXL | Return Policy: Free within 30 days of shipping

BARDOT Adaline Corset Midi Dress
PHOTO: Shopbop

Why We Love It: Whenever we’re in a major fashion rut we scurry on over to Shopbop to experience that “aha” sartorial moment. We’ve discovered a bevy of one-of-a-kind styles from trusted brands, such as this colorful crochet from Farm Rio and a stunning asymmetrical silk bodysuit. Not only is the multi-retailer brimming with crème de la crème from top-tier, buzzy brands such as Agolde, Staud, and English Factory but its thoughtfully organized edits with fresh takes for date-night looks to suggestions for styling denim relieve us from scrolling fatigue. Not to mention, the sale section and its deluge of incredible markdowns is a secret so good we really hate to share. Pro tip: The site is a great place to scour for gifts because it has an impressive curated collection of unique, but useful, home decor, accessories, and beauty items you can’t find anywhere else.

Shipping Cost: Free standard shipping | Best For: Unique finds, trendy styles | Size Range: XXS–3XL | Return Policy: Free within 15 days of delivery

The ReCashmere® Boxy Crew
PHOTO: Everlane

Why We Love It: There’s a likelihood that you’ve heard of Everlane because celebrities such as Katie Holmes and Angelina Jolie wear pieces from the brand that look way more expensive than they are. The brand not only succeeds at sourcing the finest materials—like its ReCashmere sweaters, a blend of recycled cashmere and wool—but also shares every aspect of its cost breakdown so that you know exactly how much a piece of clothing costs to make. Aside from the affordable prices, Everlane committed to quality from day one by using ethical factories, high-quality materials, and focusing on timeless pieces rather than trends. We believe the durable Italian Leather Day is one of the best ballet flats—full stop. It even sells seamless underwear, which you actually can return after the first try if they don’t fit right.

Shipping Cost: Free shipping on orders over $75 | Best For: Modern basics | Size Range: 2XS–2XL | Return Policy: Free within 30 days of shipping

Reformation Dress
PHOTO: Reformation

Why We Love It: A mainstay among celebrity wardrobes, notably Taylor Swift and Sarah Jessica Parker, the best Reformation pieces range from special occasion dresses to versatile chic pieces that will elevate your everyday wardrobe. InStyle writer Bianca Kratky appreciates that it has sustainability as a focus, too. “Reformation uses environmentally friendly fabrics to deliver consumers feminine silhouettes and high-quality apparel,” she says. Twirl around in dresses made from Tencel, a fiber made from eucalyptus tree farms, and recycled cotton, repurposed from pre- or post-consumption. With so many weddings coming up, Reformation is a great place to quickly browse wedding guest looks. And it has a sustainable shoe line, which has everything from sandals to heels. The brand offers free standard shipping on all purchases, and it recently just switched from 100 percent compostable bags to 100 percent recycled LDPE bags so that its packaging will break down in landfills.

Shipping Cost: Free standard shipping | Best For: Special occasions and weddings | Size Range: XS–XLP | Return Policy: $8 within 30 days of shipping

Revolve Fashion
PHOTO: Revolve

Why We Love It: Should your wardrobe need a little…spice, we give you Revolve. You probably don’t need an introduction to Revolve as it’s loved by your favorite celebrities and influencers. With this online retailer, you’re bound to come across the va-va-voom, plunging-neckline, cutout minidress of your dreams. The brands range from designer to up-and-coming labels for an interesting mix to browse. In need of a mini skirt for a last-minute event? Revolve offers free two-day shipping and free returns. Though the site’s endless options can be a bit overwhelming, Revolve’s styling team can chat with you to help you find exactly what you are looking for.

Shipping Cost: Free two-day shipping | Best For: Millennial and Gen Z trendy pieces | Size Range: XXS–XXL | Return Policy: Free within 30 days of shipping

Bandier Center Stage Bra
PHOTO: Bandier

Why We Love It: Whether you’re HIIT class obsessed or more of a morning walker, nothing feels better than doing it in comfortable, supportive, and on-trend activewear—that’s where Bandier comes in. The multi-retailer features 50+ activewear designers, including its line of vibrant sports bras and leggings and Nike sneakers and sportswear. You can filter your searches by category, size, color, and brand, then further sort your search by price point, sale, or newest pieces. You also have the option of searching by workout—yoga and pilates, cardio and training, tennis, or rest and recovery—ensuring that you’re buying the right pieces for your favorite exercise. Plus, there is a rewards program where you can earn points every time you shop to redeem exclusive discounts.

Shipping Cost: $12 or free if the value is over $195 | Best For: Athleticwear | Size Range: 0–14 and P–3X | Return Policy: Free within 21 days of shipping

FREE PEOPLE Right Now Midi Slip Dress
PHOTO: T.J. Maxx

Why We Love It: Undoubtedly you’ve unassumingly perused a T.J. Maxx in person only to discover that it is a treasure trove of discounted designer items, but wait until we tell you about what you can find online—and how much easier it is to strike gold. There are plenty of recognizable luxury labels such as Gucci, YSL, Dolce & Gabbana, and trendy favorites too including Staud and Vince. Find a Ferragamo pump in a flash or quickly hunt down a Free People slip dress through the easily navigable site. “I become an unofficial T.J. Maxx ambassador whenever I wear my beautiful, bright red trench-style coat by Frame because it’s impossible to go anywhere in it without having someone stop me in and ask where it’s from,” says Irene Richardson, InStyle commerce writer and co-author of this roundup. “Their eyes always light up when I tell them I copped the unique find at T.J. Maxx instead of what may be an out-of-budget retailer,” she adds.

Shipping Cost: Free standard shipping on orders over $89 | Best For: Discounted designer items | Size Range: XXS–4XL | Return Policy: $12 within 40 days of delivery

Eloquii Kimono Sleeve Maxi Dress
PHOTO: Eloquii

Why We Love It: If you’re tired of shopping on sites with limited sizing, Eloquii is the perfect place to buy fashionable plus-size pieces. Eloquii’s clothing comes in sizes 14–32, and it is constantly releasing new collections. Stay up to date on fashion trends by searching through bestsellers or new arrivals. Eloquii offers amazing basics such as sweaters and knits, but there are also a ton of statement pieces like this sequin jumpsuit you’ll want to remember for your next concert or party. Plus, the brand even has a bridal section that covers all wedding festivities.

Shipping Cost: Free shipping on orders over $125 | Best For: Plus size clothing | Size Range: 14–32 | Return Policy: Free store credit within 60 days of shipping, charges vary if you choose to refund to your original payment

KHAITE The Jerole Flared Coat
PHOTO: Farfetch

Why We Love It: Whether you’re looking for a blazer from Anine Bing or the latest pieces from French clothing brands like Iro, Farfetch offers hundreds of designers to choose from. Plus, there is a pre-owned section, where you can shop for pre-loved designer pieces that are sure to stand out in your wardrobe. Minkoff, who has “a very specific personal style” often finds pieces from her trusted brands season after season on the website.

What Our Experts Say: “Farfetch has pretty unique accessories as well—I can always find gems on there that don’t feel over-saturated in the streets,” says Imm. Additionally, “FarFetch is the most reliable online shopping destination—you can count on your order coming within a few days and they have an excellent return policy,” says Minkoff. The retailer offers two- to four-day shipping and free returns. On top of that, Farfetch has a complimentary pickup, so you never need to step foot in the post office. As editors who dread returns, this luxury feature is a lifesaver.

Shipping Cost: Shipping fees vary by location | Best For: Designer pieces | Size Range: XXS–7XL | Return Policy: Free with 14 days of receiving the item

H&M Fine-knit Cotton Cardigan
PHOTO: H&M

Why We Love It: There are so many reasons to love this affordable clothing brand—from its low-cost, eco-friendly clothing line to its size inclusivity, H&M delivers shoppers closet staples and statement pieces that are too good to pass up. In recent efforts to better the environment, its conscious choice pieces are made up of at least 50 percent sustainable materials, like organic cotton or recycled polyester. The site is also easy to navigate with specific categories and trends to shop, and we love the workwear edit because the pieces look professional and expensive. Plus, if you register with your school email, you can receive a student discount.

Shipping Cost: Free standard shipping for orders over $40 | Best For: Budget-friendly closet staples | Size Range: XXS–4XL; 0–58 | Return Policy: Free within 15 days of receiving the item

Jcrew Jacket
PHOTO: J Crew

Why We Love It: Known for its iconic sweaters worn by First Ladies to its signature cashmere, sharp blazers, and trousers, J. Crew carries contemporary styles that help polish your wardrobe without looking dowdy. Even the brand’s ultra-comfortable matching PJs are smart and sophisticated. Most importantly, the brand’s clothing is always of great quality and its conscious effort to choose eco-friendly fabrics, such as organic cotton and recycled nylon and polyester, helps better the environment. You can be as picky as you want by filtering your search by silhouette, fabric, size, color, and pattern. Be sure to sign up for the reward system to earn free shipping and points on every purchase, which saves you money the more you shop.

Shipping Cost: Free standard shipping for orders over $40 | Best For: Elevated staples | Size Range: XXS–4XL | Return Policy: Free within 30 days of purchase

Madewell Poplin Halter Tiered Midi Dress
PHOTO: Madewell

Why We Love It: Nothing is more annoying than finding an item you love and realizing that the store doesn’t sell it in your size. But don’t stress, Madewell has an impressive size range for many of its offerings, going from XXS–4X. Even better? You don’t have to scroll to a completely different section on the site (although you can find specific categories for Plus, Tall, and Petite shoppers if you want easy access). It’s all in the same place—which is how it should be. Kind of like J. Crew’s younger cousin, our favorite Madewell pieces range from quality jeans to casual sweaters, shoes, and adorable swimsuits. And if you want to decrease your environmental impact, check out the preloved section and consider trading in some old denim for shopping credit. Win-win.

Shipping Cost: $5 standard shipping and free for members | Best For: Size inclusive staples | Size Range: XXS–4X | Return Policy: Free within 30 days of purchase

MONCLER Orange Moncler Maya 70 Down Jacket
PHOTO: Ssense

Why We Love It: With a list of over 500 designers to shop from, such as Bottega Venetta and Vince, SSENSE is your one-stop shop for luxury fashion. Tailor your shopping experience to your style by selecting which designer you want to shop from. Want to emulate a Hailey Bieber-inspired streetwear look or an effortless Emma Chamberlain ensemble? SSENSE has cool and funky androgynous pieces that are sure to catch your eye. Hot tip: Sign up for its emails to receive news about annual sales where you can snag pieces from your favorite designers for much less. Plus, SSENSE often features newer up-and-coming designers, so you’ll be ahead on fashion’s latest trends.

What Our Experts Say: “I think SSENSE has the best curation of products from a mix of established brands and newer labels,” says Minkoff. “I tend to discover items on their website and fall in love with them.”

Shipping Cost: Free standard shipping | Best For: New and upcoming designer and trendy pieces | Size Range: XS–XLP | Return Policy: Free within 30 days of delivery date

JW Anderson Patch Pocket Turtleneck
PHOTO: The Frankie Shop

Why We Love It: Synonymous with oversized suits and tailored garments, The Frankie Shop is a great online site to check out if you’re looking for clothes that you can play just as hard as you work in. It curates a great selection of closet staples that range from knit sweaters to perfectly fitted trousers. The Frankie Shop offers timeless investment pieces that have been seen on celebrities and influencers, such as Lily Collins and Katie Holmes. These pieces will become a staple in your wardrobe forever.

Shipping Cost: Free standard shipping | Best For: Tailored investment pieces | Size Range: XS–XLP | Return Policy: Free within 21 days of purchase

Pistola Denim Bobbie Mid Rise Loose Straight Cargo - Varsity
PHOTO: Pistola Denim

Why We Love It: Basic but never, ever boring, you’ll wonder how your wardrobe ever stood without the foundation Pistola’s evergreen pieces provide to everyday style. We certainly can’t imagine our lives without its versatile and flattering denim midi skirt, and the brand is behind our most durable pairs of jeans and trousers that we’ve held onto for ages. Additionally, each piece is well-tailored, but super comfortable, so we can shrug into its plush cable knit cardigan and look put together in a snap. Although we sing the praises of how its sweaters, white T-shirts, and bottoms are four-season friendly and easy to incorporate into our current closets, we also love how the brand carries a few wild cards, such as this two-toned crew neck and red hot slip dress to amplify the look of a simpler outfit.

Shipping Cost: Free shipping over $150 | Best For: Denim, wardrobe staples | Size Range: XS–XL | Return Policy: $10 within 30 days of delivery

Anine Bing Sydney Turtleneck
PHOTO: Verishop

Why We Love It: A favorite amongst writers and editors here at InStyle, Verishop has all your favorite trendy pieces but in quality materials from up-and-coming designers. Verishop aims to connect you with budding labels, such as Alohas and Fully Fashioning, and reliable favorites, such as Apparis and Anine Bing, to help you be one of the first to wear next year’s biggest names. You’ll find everything from clothes, home decor, beauty, and wellness products here, making this a grand bazaar for absolutely all your needs. But what makes Verishop stand out is the shopping experience it provides with live stream shopping on its app, where you can watch professionals explain how to use products, style outfits, and answer questions directly.

Shipping Cost: Free shipping over $35 | Best For: Up and coming designers | Size Range: XS–XL | Return Policy: Free within 30 days of delivery

Target Women's Crepe Flutter Short Sleeve Midi Dress
PHOTO: Target

Why We Love It: Get lost in the best jeans for curves, the yummiest cardigans, and everything in between. Target has nailed down affordable fashion, gifting you with elite designer collaborations with brands such as Rowing Blazers and Sergio Hudson for less. Not to mention, it has coats for every occasion and numerous shoes and accessories, like chunky hoops and fun handbags, to choose from. We practically live in its prismatic collection of colorful, breezy dresses year-round, too. Need something in a pinch? Don’t worry—the retailer offers free same-day shipping on select pieces.

Shipping Cost: Free two-day shipping | Best For: Affordable everyday pieces | Size Range: XXS–XXL | Return Policy: Free within 90 days of shipping

Uniqlo
PHOTO: Uniqlo

Why We Love It: Known for its innovative technology, Uniqlo has a great selection of affordable staples such as easy-to-live-in white T-shirts and impossibly soft flared leggings that are so good, you’ll want to wear them every day. Check out the brand’s HeatTech technology that retains warmth by turning moisture into heat. Likewise, its ultralight puffers come in almost every color under the sun and are known to keep you warm and your luggage light. And the global retailer has special collaborations with amazing designers, like Marni and Helmut Lang, so you can still get Uniqlo’s amazing pieces for a lot cheaper. Note: Uniqlo also has extended sizes, so everyone is sure to find something.

Shipping Cost: Free standard shipping | Best For: Tailored investment pieces | Size Range: XS–XLP | Return Policy: $7 within 30 days of purchase

Tuckernuck Vibrant Palm Feather Jamie Dress
PHOTO: Tuckernuck

Why We Love It: If preppy-chic is your go-to style, then it’s time you familiarize yourself with Tuckernuck. Our Commerce Director Jessica Mahgerefteh loves the brand’s Nightly Organza Palmerston Dress. One look at the site and you are transported to a countryside town with a vast selection of well-tailored dresses, pants, outerwear, and even vests. Click into the “sport” category to find all you need to wear to your next golf session, tennis tournament, and après-ski outings. The brand offers a lifestyle—one that involves seaside escapes in the summers and warm dinner parties in the winter, which is brought to life in the “home” department. It hosts an impressive number of designer labels on the site as well.

Shipping Cost: Free shipping and returns | Best For: Coastal attire | Size Range: XXS–3XL | Return Policy: Free within 30 days of delivery

Dissh NORAH BUTTERMILK LINEN PANT
PHOTO: Dissh

Why We Love It: Looking to elevate your wardrobe ahead of the new season? This woman-owned, Australian fashion brand features feminine silhouettes and closet basics that will become your new favorite pieces. Shopping for specific occasions can often be overwhelming, but DIISH makes it easy by offering different “edits” to choose from (like resort or occasion wear); the carefully curated selections feature delicate and bold pieces fit for your style. Aside from the adorable sets, DISSH has a great selection of denim pieces. We check the sale section at least once a week as it’s always stocked with hidden gems. Also, if you spend over $100, you get free express shipping. Currently, DISSH is working towards bettering the environment by making switches to “planet-friendly packaging”—who doesn’t love that?

Shipping Cost: Free express shipping if you spend over $100 | Best For: Sets | Size Range: 2–12 | Return Policy: Shipping amount deducted from return within 30 days of shipping

Aritzia The Super (Re)Puff Long
PHOTO: Aritzia

Why We Love It: Puffer jackets, fall knits, and contouring basics are just some of the everyday luxury pieces Aritzia offers. The clothing store prides itself on using quality materials—like its vegan leather and breeze Merino wool, an extra-fine wool and cotton blend—to give shoppers pieces that will stand the test of time. As it starts to warm up, you may want to invest in some new midi skirts. We’re also crazy about Artizia’s TNA collection, which consists of comfy and cool styles, such as cargo pants and crewnecks. But if you’re looking for more high-end garments, the Babaton collection has tailored designs that will take you right from work to a night out.

Shipping Cost: Free standard shipping within the United States | Best For: Everyday luxury pieces | Size Range: 2XS–2XL | Return Policy: Free within 30 days of shipping

Why Shop With Us

Irene Richardson is a commerce writer for the InStyle Evergreen team. She tapped the following industry experts for her recommendation and advice for shopping online:

  • Jessica Minkoff is a stylist who has worked with brands and publications including Harper’s BAZAARTeen VogueMarie Claire, Style.com, Cinq à Sept, and Bergdorf Goodman. Jessica is also an adjunct professor at New York University.
  • Sheyna Imm is a New York City-based stylist with a strong focus on editorial, advertising, and video. She’s worked with brands and publications including Interview, Nike, Harper’s Bazaar, and the New York Times.

She also relied on previous reporting from InStyle commerce writer Bianca Kratky and former commerce writer Amanda Rosenthal. As avid shoppers (both for work and for pleasure), they have an expansive knowledge of the best places for everyday deals and splurgy items. They also tapped editors for their recommendations to compile this guide.


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