The 6 Staples an NYC Business Owner Says Will Never Be Out

What makes a piece of clothing “perfect” to a fashion person? The description often includes a few key terms—elevated, luxurious, and no-fuss. Basically, the words used to describe the label Sold Out NYC. Founded by Kiane von Mueffling in 2017 (after a decade working a corporate job) with a line of statement T-shirts (a product she loved at the time), Sold Out NYC has amassed quite the cult following over the years, with a focus on quality wardrobe staples that are minimal yet forward.

“Everything I create is inspired by what I reach for daily. Sold Out is intended to serve as the foundation for the pieces you reach for without thinking twice, because you trust the fit, the fabric, and the way they make you feel. Rather than oversaturating the brand with endless newness, I focus on refining and perfecting core staples. Subtle iterations, thoughtful additions, texture and colors that make sense—pieces people return to because they know they can rely on them,” von Mueffling said.