The Best Fall Makeup Trends of 2024
Makeup Serums
You know serums from skincare, but now these liquid textures are taking over the cosmetics category. Like their complexion counterparts, foundation, blush, eyeshadow and lip serums have a lightweight feel and a translucent finish that looks fresh and natural. Dot the formula onto skin and blend it in with your fingers, layering as needed for more color impact.
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RELATED: The Best Anti-Aging Serums
Subtle Eyeliner
Graphic black eyeliner gets a more wearable twist this season, featuring thin lines close to the lashes. For daytime, try tightlining (gently sketching liner along the waterlines of the upper eyelids), alone or with a neutral eyeshadow. For evening, glide a liquid eyeliner with a fine tip along the upper lashline, flicking it slightly upward at the eyes’ outer corners.
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RELATED: Best Waterproof Eyeliners You Can Trust to Stay Put All Day
Fanned-Out Fringe
Up the drama of your go-to lash look as makeup artists did on fall runways — with mascaras created to give a fanlike effect. When applying, brush the wand up and outward toward the temples to extend lashes. Extra credit: Add a few false lashes to the outer third of the lashline for more oomph on a night out.
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Monochromatic Cheeks + More
One color fits all — cheeks, lips and even eyes — with this simple yet of-the-moment makeup style, perfect for looking polished (fast!) every day. Choose a nude cream blush tailored to your skin tone and use a finger to tap it onto each feature, then blend.
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Crimson Lips
Elevated Blush
To achieve a more lifted, sculpted look, try placing your blush higher on the cheekbones. Seen both on the runway and with everyday makeup, the trend has taken the world by storm. Using a tapered or angled makeup brush or a makeup sponge, sweep blush from temples down to the apples of your cheeks along the tops of cheekbones.
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RELATED: Best Blushes for a Natural Flush
Catharine (she/her) is the beauty assistant at Good Housekeeping, Woman’s Day and Prevention, working closely with the Good Housekeeping Institute Beauty Lab to write science-backed beauty content. She was previously an assistant beauty editor at Group Nine Media and returned to Hearst in 2022 after having held editorial internships at Harper’s Bazaar and CR Fashion Book. Catharine received a B.A. in journalism from the University of Southern California’s Annenberg School for Communication and Journalism.
April (she/her) is the beauty director at Good Housekeeping, Prevention and Woman’s Day, where she oversees all beauty content. She has over 15 years of experience under her belt, starting her career as an assistant beauty editor at GH in 2007, and working in the beauty departments of SELF and Fitness magazines.
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