Top Fashion Model Hannelore Knuts Invests in the Future of AI Fashion Photography
DOVER, Del., December 02, 2025–(BUSINESS WIRE)–As Hollywood icons such as McConaughey and Caine sign AI-voice deals, and global brands like Coca-Cola spark consumer backlash with AI-generated ads, it’s clear that the debate around AI, creativity and human identity has reached a critical moment.
Fashion now faces the same questions: How do we innovate without losing authenticity? How do we protect talent while embracing technology?
Hannelore Knuts has shaped one of fashion’s most distinctive careers. Known for her androgynous, instantly recognisable look, she became a global runway force for Alexander McQueen, Prada, Chanel, Dior, Gucci, Balenciaga and Comme des Garçons. Her image has appeared in Vogue, Harper’s Bazaar, W Magazine, Numéro, Dazed and i-D, securing her status as one of Belgium’s most iconic international models. Her career later expanded into wider artistic areas, cementing her influence far beyond the catwalk.
Today, Hannelore Knuts and BetterStudio present a new, ethical blueprint for AI in fashion. Powered by verified Digital Twins that prioritize the model’s identity above all.
In a pivotal new podcast episode, internationally renowned top model Hannelore Knuts joins Severine Nijs, Head of Human Identity at BetterStudio and Founder/CEO of Jackie Lee Model Agency. Together, they explore how Artificial Intelligence and ethical, verified Digital Twins are redefining the global fashion industry.
As AI accelerates across the creative industries, the episode examines how technology will influence production, model careers, content efficiency, and the evolution of visual storytelling. Most importantly, it also highlights the need to protect the human identity behind every image.
AI Will Not Replace Real People in Fashion. It Will Redefine the Industry’s Ways of Working.
While skepticism still exists across the industry, Knuts and Nijs agree: AI is not a threat, but the next major evolution in fashion.
“AI is here to stay. It will not replace real people. It will become another essential tool, the way Photoshop once did.” Hannelore Knuts
The episode highlights how AI will streamline and automate high-volume workflows, especially ecommerce imagery, where brands are actively demanding efficiency and automation first.
Meanwhile, human models can shift toward creativity-driven, emotional and premium campaigns where their presence truly matters.
Digital Twins: A New Creative Workforce for Fashion
As content demands increase, Digital Twins offer:
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scalable ecommerce production
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24/7 availability
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reduced environmental impact
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consistent brand identity
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creative extension beyond physical limits
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