January 24, 2025

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Fashion Trends, Shopping More Joyfully

MAC Cosmetics New Nudes Lipstick, Reviewed by Editors

MAC Cosmetics New Nudes Lipstick, Reviewed by Editors

Once upon a time in the year 2000, concealer lips were the makeup trend. A swipe of everyday lipstick just shy of your skin tone would unanimously get the Paris Hilton “That’s hot” stamp of approval. Two and a half decades later, MAC Cosmetics is now issuing a powerful call to revive this early aughts makeup phenomenon.

Today, Jan. 5, MAC released Nudes, a line of 19 silky matte, soft-focus matte, shiny sheer, and sleek satin MACximal Lipsticks, along with a new deep brown-mauve lip liner, Cool Spice.

The products, which range from $25 to $28, are exclusively nude-toned, ensuring there’s a flattering color match for all skin types and undertones. You’ll find a cool, dusty beige named It’s Personal, a mid-toned mocha brown in Hodgepodge, and a warm-toned peachy beige in Yash. Long-time brand fans (including yours truly) even have the opportunity to finally relive former discontinued shades like Peachstock and Velvet Teddy, which received a revamp called Cool Teddy.

tubes of mac cosmetics nudes macximal lipstick

The range features formerly discontinued favorites and new innovations.

(Image credit: MAC Cosmetics)

This launch’s goal: convince makeup lovers to go nude, again. The momentum is there. According to Google Trends, searches for “nude lipstick” have steadily increased by 25 percent since August. And with a whole new crop of colors to choose from, nude lips will be solidified as a huge 2025 makeup trend.


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